Hi fellow marketer,
In today's issue of "A Marketer's Mindset," I want to share some valuable insights on how to prevent social media blunders and recover gracefully if they do happen.
Let's get started!
⚠️ Consequences of Using the Wrong Tone of Voice on Social Media
Offending or alienating your audience
Losing followers or customers
Damaging your brand's reputation
Decreasing engagement and interaction
Making your brand appear unprofessional or insensitive
Inviting negative comments or backlash
💡 How to Recover from Using the Wrong Tone on Social Media
Don't delete or ignore the post
Respond promptly and apologise if necessary
Create a strong brand tone of voice to help rebuild and recover
Focus on factual information when correcting mistakes
Encourage user-to-user correction
Learn from the mistake and implement a new and improved system
Acknowledge the problem and apologise sincerely
By being aware of these common mistakes, you can avoid missteps and recover more effectively if your brand uses the wrong tone on social media.
Thanks for reading, and have a great week!
Jack Willoughby
jackpwilloughby.com
