August 2022 - For almost 20 years August in Sturgis has meant one thing: The motorcycle rally is coming!
Now that August is just about over that means so to is the Rally. That is until August of next year.
On the third weekend of August the Town of Sturgis transforms. For three days bikers join the locals and the excitement begins. The Rally brings thousands of bikers in each year and in its own way has put Sturgis on the map. Many that visit us each August would never stop in Sturgis or would have even heard of our town if not for the Rally.
While some locals would be pleased for the Rally to quietly disappear, that one weekend each month not only brings visitors who would otherwise simply pass through our town, but it also brings much needed revenue to the town.
Admittedly, the Rally isn't a huge money maker, but it does help. With a town our size even a small increase in tax revenue makes a big difference. These outside visitors not only spend money with the Rally vendors, they shop at our local businesses as well. So for one weekend each year we will continue to invite our guests to come visit and show them the warm and hospitable town we all love.
