Good Thursday evening: If you're new to the Generation Lab Community, welcome. You'll receive an alert ( 🚨🚨) every few weeks when our data rises to "must-read" level.
Today is one of those days - Here's what's new:
We released the 2022 NBC NEWS/GENERATION LAB POLL, studying the college Class of 2025 (rising sophomores) as they march through their time in college.
For a while now, political tribalism has trickled into places it ought not trickle: NFL viewership, PTA meetings, and supermarkets, for instance.
Dorms just made the list.
Each year: Generation Lab and NBC News check in with the college class of 2025 to track shifts, and take their temperature on the top issues of our time:
Issues like: Politics, health, trust in leaders, media and government, social issues, job and the economy.
Here's what we found:
46% of the Class of 2025 say they would probably/definitely not live with someone who supported the other 2020 presidential candidate.
53% say they would probably/definitely not go on a date with someone who supported the other 2020 presidential candidate.
63% say they would probably/definitely not marry someone who supported the other 2020 presidential candidate.