By Cyrus Beschloss - August, 18th, 2022

 

Good Thursday evening: If you're new to the Generation Lab Community, welcome. You'll receive an alert ( 🚨🚨) every few weeks when our data rises to "must-read" level.

 

  • Today is one of those days - Here's what's new:

 

We released the 2022 NBC NEWS/GENERATION LAB POLL, studying the college Class of 2025 (rising sophomores) as they march through their time in college.

 

Please stay well, and enjoy this data dive,

 

Cyrus Beschloss

Founder

 

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Students won't 'dorm across the aisle'

NBC News' analysis

Graphic: Cyrus Beschloss/ Generation Lab

For a while now, political tribalism has trickled into places it ought not trickle: NFL viewership, PTA meetings, and supermarkets, for instance.  

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  • Dorms just made the list. 

 

Each year: Generation Lab and NBC News check in with the college class of 2025 to track shifts, and take their temperature on the top issues of our time:

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  • Issues like: Politics, health, trust in leaders, media and government, social issues, job and the economy.

 

Here's what we found:

 

  • 46% of the Class of 2025 say they would probably/definitely not live with someone who supported the other 2020 presidential candidate.

 

  • 53% say they would probably/definitely not go on a date with someone who supported the other 2020 presidential candidate.

 

  • 63% say they would probably/definitely not marry someone who supported the other 2020 presidential candidate.

 

 

 

Full Report

Questions about young people? Ask them.

Ask us a question

 

We're hugely grateful for your time. If you have any of the following, please reply to this email:

 

  • Thoughts. or questions on this research

  • Ideas for future research

  • Questions about our process

  • Interest in working with us

 

Thank you, and please stay well,

 

The Generation Lab team

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