1. Increase customer engagement with virtual features. Customer engagement tools such as 360° virtual tours, aerial video, video stories, and live video on social media platforms can drive sales and marketing efforts.
2. Make the shift from a sales mindset to a trusted advisor. Today’s unpredictable business environment creates anxiety among management teams. Review your calendar carefully, and shift your content marketing strategy from a sales-based to a resource-based approach.
3. Protect the base. More than ever, staying connected to your customers is key to your bottom line. A well thought-out Sequence strategy can help you communicate COVID-19 updates with customers, schedule critical meetings like business reviews, and manage your upcoming renewals.
4. If you can’t prospect now, build pipeline for the future. Now that we find ourselves confined to our own homes (or various small, windowless rooms), we’re spending a lot of time in front of our laptops. Use that time to make prospect lists, organize your target accounts, and add those prospects to Sequences that start in the future. This ensures that you’re ready to engage when things do recover and your prospect’s focus springs back.
