We are excited to share valuable monthly design and marketing insights, focused on successful brand amplification. Our mission is to shed light on how to make deeper connections between your organization and its’ current and future clients and community.
In addition to launching this newsletter, Symmetre has recently given birth to our new website at www.SymmetreDesign.com. Our new site will illustrate how Symmetre gets results by asking our clients one important, powerful question… “why?”
For the premier edition of our newsletter we are posing another question...
Is good, good enough?
If you have a design or marketing department, hire an outside firm, or tackle these important responsibilities yourself, you may feel you are doing a “good” job – but is good, good enough?”
To answer that question, we’d like to introduce our concept of the Lost Opportunity Quotient (LOQ). This refers to the amount of potential business lost by not exploring other available design and marketing options in a timely manner.
Understanding your LOQ starts with a mindset of curiosity – an essential component of marketing and branding success. Is there a more cost-effective solution available that can improve overall ROI?
Arguably, the amount of attention paid to improving operational efficiencies should also be paid to proactively exploring your design, marketing, and branding efforts in place intended to drive your company’s mission, vision, and purpose. Putting a fresh creative eye on the assets responsible for communicating your vision to your market is essential in making sure your LOQ is low. In other words, if your marketing costs are outpacing your ROI, it’s time to put a fresh eye on your brand.
We welcome your thoughts and the opportunity to respond to any questions you may have. Call Symmetre’s partners, Mark Scala and David Albinson at 201-689-2110, or Business Development Specialist, Jack Mizrahi at 914-258-1813. Click here to reach out via email.
Next month we will address the Emotional Impact of Color.
Please visit www.SymmetreDesign.com to discover how Symmetre gets results!
