From Coffee Shops to Condos: New Important Paper |
|
|
MOVING BEYOND AGE TARGETING Nordic Data Resources (NDR), the sister company of Global Data Resources and IDFree.com, has published a new paper: From Coffee Shops To Condos. NDR introduces lifestyles as the key to a multi-layered understanding of modern buying patterns & preferences. Moving beyond age (+) targeting allows marketers to dig much deeper into modern buying behavior (with full privacy) by understanding that lifestyle is built from where we are in life (life phases), where we live (location), and how much money we have (affluence). |
|
|
The future of advertising is not about tracking users’ behavior but about creating meaningful connections with them. |
|
|
Kantar Media & NDR Roll Out Lifestyle Audiences |
|
|
When consumer insight analytics meets responsible audience data. |
|
|
AUDIENCE DATA SESSIONS:
EYEOTA Q&A WITH GDR Eyeota invited Global Data Resources to a 2023 Q&A session about how the partnership provides new essential consumer research to activate. "We are thrilled that our partnership with Eyeota has welcomed the Kantar TGI activation solution to keep providing our joint clients with the very best of actionable global consumer research data.", says Managing Director at Global Data Resources, Per Kristian Tandberg. . |
|
|
COLLABORATION WILL DRIVE PEOPLE-FIRST FUTURE VP Identity and Platform Products at Adform, Andreas Sierts sees collaboration as driving marketing’s people-first future. He notes that the wider ad tech community should start to draw on the experience and data resources of unconventional partners. "By [collaborating], ad tech can ensure alignment with privacy regulations and build better first-party data solutions together, delivering real value and scale to marketers while maintaining the trust of customers." Read the full article in AdExchanger. . |
|
|
BOOK 15 MIN. DEMO . Ready to dig into the practical steps to set up your campaign in IDFree.com? Then please book your intro spot. The link opens a calendar where you can see available slots and book a time & day that fits you/your team. |
|
|
ABOUT IDFREE.COM idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences. |
|
Activate the one and the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, The Trade Desk, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, and DOOH. |
|
|
NOT A SUBSCRIBER? IT'S FIXED IN A SEC! |
|
|
ARCHIVE We collect all issues of the newsletter in this archive - in case you are looking to see more/find articles and news. |
|
UNSUBSCRIBE Please click on the link at the bottom of this email. Once you confirm, your email address is automatically removed. |
|
|
|
|
