If you're on LinkedIn, you've probably come across the work of Mr Dave Harland.
He is, quite simply, a copywriting genius.
His posts bring a ray of sunshine to the sometimes hellish world of LinkedIn.
But it's not just Dave's posts that are gaining attention.
Another thought-leader (cringe) on LinkedIn is Simon Sinek. You may have heard of him if you're not on LinkedIn. He's a bit of a business / leadership guru who does the rounds on news shows and podcasts, especially in America.
The thing is, Simon's posts are a bit cliché and clearly pre-determined.
So, Dave has taken it upon himself to liven them up a bit.
Using his trademark wit and fantastic storytelling, the character of Uncle Tony has become a regular feature in Simon Sinek's recent posts.
Each time, Dave contradicts the core message of Simon's post with a far-fetched, amusing tale about Uncle Tony's business ventures.
As you can see from the screenshot above, his comments rack up the kind of engagements some people may dream of on a post.
Getting down into the comments of other people's posts is a great way to reach new people. Especially if you're bringing value, or entertaining like Dave.
