I (and probably lots of other consultants) tend not to fully articulate what goes into our pricing.
The product or outcome is only a part of it. The rest is process, experience and skills.
My work starts before I ever meet you. I never go into a meeting cold. By the time I walk in the door (or get on Zoom), I’ve done my research, looking at websites, social media, blogs, news articles, videos – whatever I can find – to give me a sense whether you and I might be a good fit.
Then, if you hire me, you work with me – no subcontractors. I prefer having fewer clients so I can give my best to each.
I begin new projects by working backwards. By starting from our goal and mapping out the (or a) route to reach it, we can uncover missing pieces or assumptions that might otherwise turn into obstacles. It’s also a good way to ensure that each step we tackle logically leads to the next.
With broad communications experience, including strategy, writing, writing coaching, editing, messaging, media relations, video and radio production and website and content development, I can stand back and see how all the pieces fit together.
At the same time, I pay attention to the details and patterns that make up the big picture. This enables me to make connections you may not see simply because you’re too close to the subject.
I also look for opportunities, whether it’s creative ways to use resources, repurposing content for different platforms and audiences or doing media outreach.
Last, I structure each project individually so I price each one individually.
Learn more about what I do and how I do it.
During the last month I
- wrapped up discovery interviews and wrote up my insights to guide a coaching firm in creating new products.
- drafted a letter supporting state legislation to ban the use of wild animals in traveling shows (circuses).