Sturt's Steps Project Update #12

Tourism Infrastructure Project Newsletter
Courtesy of Milparinka Heritage & Tourism Association 
& Visitor Economy Development

Update #12  2022

Welcome to another update from the Sturt's Steps Project Team. 
Sturt's Steps a strategic project funded by Infrastructure NSW to deliver 12 elements to Corner Country NSW that will provide amenities for visitors to increase tourism to the area. 
Kicked off in May 2020, it is aimed to be completed by the end of 2022.
 
Read below and visit our website with all the updates from the team.

Congratulations Ruth!
A big congratulations for the recognition received at the 2021 Tourism Awards held on the 3rd of February. Ruth was awarded the Dean Gorddard Award for Outstanding Contribution by an Individual to Tourism.
For those that knew Dean, it was always about others and not about himself and his passion for the industry shone through and impacted those around him. There is no person more deserving than Ruth Sandow, who has contributed decades of her time to growing the tourism industry in the Corner Country area. The instigator of the Sturts Steps project and one of the most successful tourism volunteer projects in the country.  Well done Ruth!

Call for interested parties from media and wholesalers for Famil #2
Due to the rain in March 2021, we were unable to run our second scheduled familiarisation for Sturt's Steps. This has now been rescheduled for 7-11 March 2022 and there are a few seats left. Expressions of Interest are now being taken for those seats. If you have the capacity to promote the destination to future travellers we want to hear from you. This is an industry-supported famil and you will be required to get yourself to Broken Hill for the start of the famil and get yourself home again. 
Seats are limited so respond as soon as possible if you want to see more people take this incredible journey in Outback Australia.

Apply now

New additions popping up 
across the Corner
The plans that were once only on paper are starting to become reality across Sturts Steps. Covid threw challenges for some elements but not for others as we are able to now see the new museums in place and their fit-out planning underway, the new sculptures in Tibooburra (pictured above) and Milparinka that add to the ones already visible in Sturt National Park.
The Interpretation Shelters and Posts that will be placed in 32 locations across the touring route are now being manufactured and will be delivered onsite in coming weeks for installation. These interpretation signs culminated over 300 hours of research and was consolidated in just over 30,400 words. 

View updated images

Refreshed look for Corner Country and its Partners 
Through the work of the Sturts Steps project and the opportunity of using the professional services for graphics and communications for the signs, website content and museums, we were able to help the towns in getting a refresh of their logo and adding to the connection of the region. Each with its own identity the logos reflect the place but still connect to the journey that visitors can take and feel like they visit part of the family at every stop.
We encourage all businesses and organisations located within these towns and surrounds to actively support this opportunity to connect better with potential visitors and use these logos where appropriate. Logos can be obtained from the Project Management team of Sturt's Steps Touring Route.

Sneak Peak of the Information Shelters
Each shelter will be strategically located along the touring route and depict places of historical significance. Standing 3 metres tall and 2.4 metres wide, they will be noticed as people pass and uniquely designed to gain attention from one to the next. Comprising of many hours of research, editing, designing and manufacturing, the shelters are close to moving into their final stage of installation. Shown above, the content is comprehensive yet succinct and will engage visitors with quick snapshots of information, historic photos and what they can see in surrounding area today. 

INDUSTRY REMINDERS 
 
ATDW
With the significant investment in the Destination NSW campaign, if you haven't got your ATDW listing up to date you are missing out! With millions of advertising dollars and publicity value directing all eyes to www.visitnsw.com, everyone listed on the ATDW has an opportunity to be seen.
The Australian Tourism Data Warehouse is the most important database of tourism products to get your business or activity known to potential travelers. It is important you keep your listing up to date as if it expires it drops off websites and you may not even know if you are no longer being promoted on many key websites - so renew your listing today with Get Connected!

Stay NSW Vouchers
 
Stay NSW operates as part of Dine & Discover NSW. People will be able to apply for their $50 Stay NSW vouchers in February 2022.  Accommodation businesses can now register to participate in Stay NSW. 
 
All eligible accommodation businesses can apply to take part in the expanded voucher scheme. Check whether your business is eligible now.
 
Once approved to accept Stay NSW vouchers, accommodation providers will be able to redeem them using the Service NSW for Business app.

Register your Business

Safer Driving Series
 
Milparinka Heritage & Tourism Association was successful in obtaining funds through Transport NSW to produce the Safer Driving Series, educating visitors on how to navigate Outback conditions and roads. 
 
These videos are a must see for all travellers to the Outback areas of Australia. Thank you to Transport NSW for helping us bring these videos to our potential visitors.

View the Videos

Update from Broken Hill Visitors Centre

Events Calendar 
March - 57th St. Pat’s Races
– 26 March - Mad Max 2: 40th Anniversary
– 28 March - Broken Heel Festival
– 10  April - Perfect Light Film Festival
– 17 April - Heritage Festival (Easter Weekend)
– 24 April - Mundi Mundi Bash Fringe Event
– 23 April - Broken Hill Mundi Mundi Bash
May 2022 - West Darling Arts Music Festival
– 28 May - Agfair
– 20 August - Broken Hill Mundi Mundi Bash
– 12 September - Broken Heel Festival

The latest Broken Hill and Region Visitor Experiences guide can be accessed here: 
https://destinationbrokenhill.com.au/media/BHOVG-2021-WEB.pdf

Visit Corner Country Facebook Page

The traction of the Visit Corner Country Facebook Page continues to grow. Please ensure you have connected to this page and keep an eye on it to be able to tag relevant items for your business. 
 
With 24,803 people following this page, it's important to leverage its success as a business located within the region. 

Visit the Page

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