One campaign, three films, three subjects, three days and a whole lot of collaboration. This journey with McCann1886 and CIPLA was a rare and wonderful opportunity to be involved in a co-creative process from the early stage of a new creative brand strategy. From here we researched subjects and developed 3 shooting scripts. Judy was just one of the many extraordinary people we met - we hope her wisdom resonates with the world as much this campaign does with us. 

That’s Humancare. This is LifeDesign.

Thanks as usual to our incredible team, the collaborative love is real. 

Director/Producer Linda Notelovitz, Director's Assistant Giovanna Winetzki, DP Alard de Smit, Wardrobe & Styling by David Hutt, Edited by Nic Goodwin (TFPP), Grade by Nic Apostoli, Online Artist Simone De Ruyck (TFPP), Post Produced by Lisa Haw, with Final Mix by Sean Williams (Sterling Sound). 

Thanks to Stuart Stobbs, Jacqui Mendelssohn, Jeremy Veitch & Maggie Post

from MCCANN1886, and to the team from CIPLA.

                  P A R T  T W O  C O M I N G  S O O N . . .