Attracting Younger Members through Video Members born during the “baby boom” (1946 to 1964) generally have the time and patience to use desktop computers to download and print portable document format (PDF) documents, scroll through long text-dense web pages, and click through a series of online photographs. Younger people are far more likely to watch videos on Facebook, YouTube, and TikTok on their hand-held smartphones. Scottish heritage societies that wish to attract these younger potential members need to change their “boomer” mindset and use these newer communications methods. Fortunately, if you have a cell phone, you have a video camera and editing suite in your hand. While boomers are used to commercially produced, highly edited content from broadcast and cable television, younger people are just as attracted to home-made, cell-phone content. Many cell phone apps can quickly create a video from a series of still photos or “live” photos that captures a second or two before and after the photo. You can also use your desktop or laptop computers, many of which now have built-in cameras and microphones for use in online conferencing services such as Webex and Zoom. Most have built-in camera software and editing software, as well. You can either record yourself or demonstrations on your computer screen for instructional purposes. Learn more here: https://www.cosca.scot/post/attracting-younger-members-through-video |
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COSCA Promotes Clan Membership COSCA has updated and expanded its website to promote the individual Scottish clan and family societies. Through the “Find My Clan” online service, visitors can find the connection between their surname or the surname of an ancestor with a specific clan or family society’s website. Through our new “Society News” feature, each news item is linked directly back to the society. During the last quarter, from July 1 to September 30, COSCA’s “Surname” search page was visited by over 1,300 people. The top clans that benefited from this service were Donald (103 people), MacDuff (60), Gregor (59), MacFarlane (33), and Boyd (32). During the same period, the top news story was “Seven Clan Gregor Dalmally Stones are Finally Being Recovered” with 29 people. Societies can help COSCA push more potential members their way by ensure that the “Find My Clan” online service has the link to your most recent and relevant website and Facebook pages; promoting the “Find My Clan” online service by sharing the QR code flyer with all your games and festival conveners; and updating your website and Facebook page at least twice per month. Learn more here: https://www.cosca.scot/post/cosca-promotes-clan-membership |
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Get Access to Member Services, the Private Side of the COSCA Website Everyone can sign up for this free monthly COSCA Update! Please spread the word to other friends and family members who are members of their Scottish heritage societies. Everyone also has access to COSCA's public website with timely blogs that aim to assist all Scottish heritage organizations and to an extensive "Find My Clan" database that will help people to learn more about their clans and perhaps encourage them to join their clan societies. However, the Member Services in the private section of the website are offered only to individuals in leadership positions within current COSCA organizational members. Current Organizational Member Delegates and Alternates can request access by clicking on the "Log In" icon on the top right of the home page or select "Member Login" in the drop-down menu under Member Services." Then click "please request access here" and provide information as directed. The direct link is www.cosca.scot/member-login. If you do not yet have access to the private side of the COSCA website, please ask your Authorized Representative or Delegate to add you to their society's list of leaders. If your organization is not yet a member but would like to join, click on the "Join" link on the drop-down menu under "Member Services." The direct link is https://www.cosca.scot/join. You will be asked for information about your society and be required to pay the annual $50 organizational member dues. Please note that Member Services are not available to individual members who pay $25 per year. Learn more here: https://www.cosca.scot/connect |
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Join or Renew Today Join the Council of Scottish Clans and Associations! We welcome clan and family groups, St. Andrew's Societies, local and national Scottish heritage organizations, games and festival organizers, and purveyors of Scottish goods and services. Your organization will receive our e-newsletter, gain access to the Members Services section of the website, become eligible to vote, and receive all other benefits of members. Scottish heritage societies are stronger together! Join or renew here: https://www.cosca.scot/join |
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