That’s a question I get asked a lot. When I tell people I’m a creative strategist, some ask me outright. Others let their eyes do the talking with the blank look they give me in response.
I’ve worked in a variety of roles – writer, editor, messaging adviser, public relations practitioner, web content developer, project manager, video and radio producer.
Regardless of the role I play, I always ask questions and I always want to work from a strategy.
Oh, I admit I bugged some people with my questions. Those were the people who wanted me to JUST DO IT!!!
But when we take a fresh look at the basics –
- What are your goals?
- Why are we doing this project now?
- Who do you want to reach?
- What do you want to say to them?
- What do you want them to do?
- How does this fit with everything else you’re doing?
I helped my employers and clients communicate more effectively, have more impact and save money.
Some examples:
Market research: I helped an association of children’s hospitals determine whether and how it should do a conference showcasing its members’ research. I surveyed its members, other associations that did similar conferences and reporters and editors who cover health issues. Along the way I found an opportunity for national media coverage.
Web strategy: Another association wanted to create a special section of its website devoted to its 100th anniversary that would appeal to all its members, from retired to early career. I surveyed a cross-section (by age, career stage, etc.) of members and developed plans for a section that would have broad appeal.
Publication redesign: The same association wanted to halve the size and length of the publication showcasing its annual award winners. I transformed a copy-heavy magazine into an attractive online booklet full of visuals with a more concise, conversational writing style. I also created a template that could be reused in future editions.
Fundraising messaging and strategy: When the Covid-19 shutdown disrupted the normal fundraising schedule of an after-school program in an underserved Washington, DC, neighborhood, I helped the program’s development director sort out their options, adjust their messaging to address the uncertainty and figure out next steps.
Content strategy: An animal advocacy organization’s website was out of date but they weren’t sure they were ready to take on a complete redesign. I reviewed the site and recommended updates to keep it fresh.
You can learn more about what I do at amymayers.com. And if you or anyone you know needs some help thinking through a project, problem or challenge, you can book a complimentary half-hour discovery session with me here.
Looking forward to hearing from you!
