When we started working on this project a year ago, we did not really know where it would take us. One thing we were sure of though, the marketing toolbox in most companies was missing something and too many companies struggled to grow in a profitable way.
After a year of hard work we learned several things.
1. The first two weeks of preparation is critical
In the model above you can see it is about the foundation for your foreign business. It seems obvious to do these things and all good intentions are in place. The reality is that many companies lack the experience from a local e-commerce specialist and this means their foundation is incomplete. The consequence is high traffic costs and low conversion rates. Bad combo!
2. The team needs a local hero
In a traditional Growth hacking team, you need skills in IT, copywriting, design and analytical skills. In international Growth hacking, you also need a local hero. An e-commerce specialist from the target country, a person who has been living most of her/his life in the country. A local hero knows all the difficult stuff such as culture, tone of voice and of course the language, but also has a local network and understand the marketing environment in the country.
3. Synergies to the rest of your business
We also learned that both the great and the really bad ideas we came up with added something to our market understanding. When these ideas were shared and discussed with our clients, it gave them valuable ideas and inspiration, to be used in other markets.
Hire a growth hacking team!
We are now ready to offer the Growth hacking service to new and existing clients. It is a process of minimum 4 months, where our team will develop and test ideas to increase growth and profitability. We focus on testing at low cost, all learnings are shared and we keep you in the loop as we go.
Contact us here to learn more.