Beyond the Usual:Maximise Reach and Results |
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From Hotspots To Deadspots As marketers, we have relied on a binary approach for ages: Audiences are either relevant or irrelevant. But this thinking fails to capture the complexities of consumer behaviour, overlooks hidden potential and wastes resources. Hotspots Flipping the script and looking at your desired audience with more nuances is not an overnight job: Most of us are still in the pinpoint-who-to-target mode. Deadspots Deadspots represent areas or segments with little to no engagement or affinity towards your brand. By eliminating deadspots from the targeting strategy, you ensure that the advertising budget is used in areas with the highest potential for engagement and conversion. |
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What's In It For You? Some of our most successful clients & partners have positively driven us to offer a much more nuanced targeting ability by using the IDFree tool in a radical new way. The upsides are clear: All this from excluding deadspots as part of your campaign strategy. Try turning your attention towards low-affinity areas - and exclude them - to see how you maximise your resources and ensure the message resonates with the most relevant audience segments. We're here to help you of course! |
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Europe's Publishing Powerhouses Goes IDFree! |
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In a landmark move, RTL AdAlliance, one of Europe's largest publisher sales houses, has taken a significant leap forward by integrating Global Data Resources' revolutionary IDFree technology into its extensive advertising offerings. |
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RTL AdAlliance, the advertising power-house behind RTL Group, unites top media brands and enables international brands to connect seamlessly with diverse audiences across all of Europe. This collaboration offers unparalleled access to a spectacular line-up of over 100 TV channels, 350 print publications, +5,000 websites, and commands a daily reach of more than 150 million TV viewers. It generates an astonishing total of more than 4 billion monthly online impressions, setting a new benchmark in the advertising industry. For this gigantic publisher sales house to adopt strategic changes, highlights a significant shift towards privacy-first, demographic targeting across TV, print, and web platforms, catering to an expansive client base. In a Breaking News worthy message, RTL AdAlliance announces their new and improved demographic targeting capability - "‘Smart Demographics" - to VideoWeek. . |
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The introduction of IDFree technology by Global Data Resources (GDR) marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics". This innovation addresses the growing demand for reliable and comprehen-sive data sets amidst the challenges of signal loss. It's announcing a new era in precision advertising without reliance on traditional ID-based tracking methods. RTL AdAlliance only partners with the most esteemed and capable data providers - and it shows in its selection of GDR: A top-tier provider of premium data in Europe. GDR equips RTL AdAlliance with the essential tools to craft highly refined audience segments. These segments enable advertisers to target specific interest-based personas, including categories such as DIY enthusiasts, Modern Families, Technology aficionados, and Sports fans, with unprecedented accuracy and efficiency. Please reach out to GDR to hear more! |
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“RTL AdAlliance offers one unified solution for all accessible markets, which is available on all devices and media types. Thus, we offer a simple, privacy-safe and future proof product for our advertisers to reach their audience.” - David Broich, Head of data and audiences at RTL AdAlliance |
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Mosaic™ Norge 6.0 Kick-Off |
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Insight One Norge has just launched the newest generation of their world-class Mosaic™ tool. All of us at GDR and IDFree send our best congratulations 💐 Mosaic™ 6.0 Norge is updated with new data sources and analysis techniques that promises results from even better customer and market insight. |
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"As a born privacy-first solution, the IDFree targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential. We highly value industry visionaries like IDFree and are pleased to cooperate on true ad effectiveness for both local and global marketers."
- Ingvar Sandvik Director Marketing & Innovation, Kantar |
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Global consumer engagement with video streaming & social networking Insights from Kantar Media's TGI Global Quick View survey reveal how online consumers across 37 key markets worldwide are engaging with digital media - and what key opportunities exist for those in the media and marketing ecosystems. Highlights from the report include: Engagement with advertising on streaming services Different regions have different TV and video content preferences Important to avoid assumptions about users Brands need to understand which social networks fit best with users of their brand
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