February 1, 2020

The Enrollment Edition, Part 2

In last week's webinar on the "State of the Admission Industry Today" the Enrollment Management Association reported that optimism in the nation's independent school admission offices is in decline, even at schools that are meeting their enrollment benchmarks.  Perhaps most disturbing, however, is the evidence that schools are simply not listening closely to what parents expect from the school.  One critical job that parents want the school to do for them is know their children and them well .  At Knuckleball Consulting, we believe that this is accomplished incrementally, strategically over time, that it is the most important marketing effort a school can make, and that the person who should be building and modeling the network of relationships that provide this support is the Director of Enrollment.   

I'll be presenting on this topic with one of my clients, Carly Andrews, Head of Baker Demonstration School, at the ISACS Heads Conference, Jan. 30 - 31.  Our session title:  "Beyond the Data:  Enrollment and Marketing Through Human Connection."  You'll find out presentation slides on the ISACS website a week or so after the conference.