Ahead in the Count

a monthly newsletter for independent school leaders

February 1, 2020

 

The Enrollment Edition, Part 2

 

In last week's webinar on the "State of the Admission Industry Today" the Enrollment Management Association reported that optimism in the nation's independent school admission offices is in decline, even at schools that are meeting their enrollment benchmarks.  Perhaps most disturbing, however, is the evidence that schools are simply not listening closely to what parents expect from the school.  One critical job that parents want the school to do for them is know their children and them well .  At Knuckleball Consulting, we believe that this is accomplished incrementally, strategically over time, that it is the most important marketing effort a school can make, and that the person who should be building and modeling the network of relationships that provide this support is the Director of Enrollment.   

 

I'll be presenting on this topic with one of my clients, Carly Andrews, Head of Baker Demonstration School, at the ISACS Heads Conference, Jan. 30 - 31.  Our session title:  "Beyond the Data:  Enrollment and Marketing Through Human Connection."  You'll find out presentation slides on the ISACS website a week or so after the conference.

 

 

Retention Crunch Time

 

December and January are the proving grounds for success in your retention efforts.  Do you know who's coming back next year?

 

 
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Prospective Families:  Jobs to be Taught

 

Prospective parents know the jobs they want schools to do for them, but your Director of Enrollment must help them see what it looks like when those jobs are done well.

 
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The Millennial Parent

 

The children of Millennials are entering elementary school.  Unfortunately, education may be the most conflicted element of their parents' lives.  This challenge is really an opportunity for independent schools.

 
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Moe 2.0

 

The professionals in your enrollment office should be excellent relationship builders.  This is what it should look and feel like for prospective AND continuing families. 

 

 
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How Can We Help You?

 

At Knuckleball Consulting we provide services in enrollment assessment, leadership search, governance, and leadership coaching.  Contact us now; we look forward to the conversation.

 
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