IDFree Go! Arrives in Finland |
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Today, we might be "in English" most of the working day, but when IDFree GO! arrives in Finland, the language of introduction is of course Finnish and for Finnish marketers. Kantar Media Finland invites Finnish marketers to a launch webinar where, among others, two of our IDFree GO! experts will lead an intro session. |
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IDFree GO! is a collaboration between Kantar Media and GDR. From Galileo/Mind, Kantar Media clients can quickly build AND activate target groups for the leading digital advertising platforms, including Adform, Meta, Google, Snapchat, Xandr, The Trade Desk, and more - all in just a few minutes! In other words, you can reach your target audience with laser precision via IDFree GO! and a cup of coffee. Check out the invitation in Finnish. |
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Seamless Workflow IDFree GO! supports transferring target groups from strategy and planning directly to digital trading platforms, streamlining the entire process. IDFree GO! lets you gain a deeper understanding of an audience, plan smarter campaigns, and activate the right channels – all with the peace of mind that comes with privacy-safe data. |
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Free webinar! / Ilmainen webinaari! Date: Thursday, Nov. 7, 2024 Time: 10:00 AM - 10:45 AM Needed: A Galileo license and access to the Mind database. Audience: Finnish-speaking marketers opting to streamline their target group creation and activation process. Invitation & Registration: In Finnish
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Supercharge Your Q4 Campaigns with Our Exclusive Audiences Eight Shopper Audiences - including Black Friday shoppers, Cyber Monday enthusiasts, Christmas planners, and more - are available in Adform Audience Marketplace for you to easily reach 425+ million Europeans with our Q4 audiences. |
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Publishers need more than just data! They need a clear path to activate that data and convert it into real results. A Digiday article by Piano explores how data activation can dramatically enhance revenue, engagement, and customer relationships for publishers. Why Data Activation Matters Publishers often lack a strategic approach to data, leaving valuable insights untapped. It's not about collecting more data; it's about acting swiftly and intelligently on what you already have. Without data activation, competitors gain an edge and publishers lose potential revenue.
The Benefits of Data Activation for Publishers Drive higher conversion rates, improve customer retention, and personalize offerings for upsells and cross-sells. Allocate budgets efficiently across targeting channels and streamline operational workflows. Build stronger connections with your audience across all touchpoints.
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KitKat's Global Campaign: A Masterclass! |
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Nestlé's recent KitKat campaign has taken both marketers and consumers by storm. This captivating and emotionally resonant campaign perfectly captures the modern struggle to find uninterrupted breaks. |
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Nestlé has launched a global campaign for KitKat It is highly entertaining, emotionally engaging and based on a relatable insight: In a world where it's tough to switch off, our breaks are often disturbed by something else on our minds. Kantar is the proud partner who has worked with Nestlé and the KitKat team every step of the way. From research, the answer became a global campaign that combines insight hunting and creative testing with the strategic use of AI. This insight was then used by Nestlé and their agency VML to activate the global campaign - and the applause is still ringing in their ears! |
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Do you need to Break Better? How it was done 1) Insight Qualitative research showed people feel they have less control over their schedule: Increasing time pressures, multitasking, or simply being unable to switch off their minds. 2) AI testing, done right Using Kantar’s AI-powered ad testing solution, LINK AI, various soundtracks were tested against the global LINK database and a clear winner was: Queen’s timeless I Want to Break Free. 3) Evaluate with creative optimisation The LINK+ solution combined survey data, facial coding, and the global reach of the normative database to pretest animatics worldwide - as well as identify cues to optimize and localize the creative where needed. |
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The convincing result: KitKat is now performing at the top 10% in terms of Distinctiveness as well as Long Term Impact scores! . |
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💬 Contact us to unlock your digital advertising potential! We'll equip you with the knowledge, data, and tools you need to succeed. |
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