Welcome to equity arcata’s Newsletter brought to you by our Welcoming Businesses Working Group! This month we’re going to focus on microagressions and how they negatively affect your business.
How Can Microaggressions Impact Your Business?
In Arcata, Black, Indigenous, and People of Color (BIPOC) members of our community have regularly reported being racially profiled or experiencing racial discrimination, like microaggressions, in local businesses. Many feel their race creates barriers to equitable customer service and long term employment.
What Are Microaggressions?
- Microaggressions are a form of discrimination.
- A microaggression can be a comment or action that negatively targets a marginalized group of people.
- A microaggression can be on purpose or accidental.
- Individuals may use a microaggression unknowingly and may mean no harm toward the person or group they use it against.
Watch this video to learn more: