Want to Win the Holiday Shopping Race? Segment, Segment, Segment! |
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The fourth quarter of the year is the prime time for advertisers to capitalize on increased consumer spending. Starting off with Black Friday sales over winter vacations to the Christmas month and beyond, find the distinctive shopper audiences in the Adform Audience Marketplace. |
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Q4: The Prime Shopping Season As a global adtech platform, Adform empowers advertisers to reach their audiences with precision and efficiency. We've partnered with Adform for many years and with exceptional success for our clients among world-class SSPs and DSPs. In close collaboration, Global Data Resources and Adform have crafted eight distinctive shopper audiences tailored for the Q4 vibes. Where To Get Yours? Find these eight exclusive audiences within the Adform Audience Marketplace. The curated audiences span across 13 European countries, in total reaching over 425 million Europeans. |
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Key Audiences to Target The Black Friday shopper audience is mostly younger to middle-aged adults. The Cyber Monday shopper audience is tech-savvy consumers, a mix of ages. The on-time Christmas shopper audience often prioritizes quality over quantity The last-minute Christmas shopper audience is typically more willing to spend extra. The winter travel shopper audience prioritizes factors such as comfortable accommodations. The health and wellness shopper audience is typically individual adults. The Q4 city shopper audience looks for accessibility, convenience, and a unique shopping experience. The Q4 small-town shopper audience often prioritizes practicality and supporting local businesses.
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🫶 To discover how our partnership with Adform can help you target the right audiences and maximize your Q4 ROI, check out the pdf and reach your local rep. |
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Understanding Human Patterns withGeo-Demographics |
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"Move fast and break things may have been Mark Zuckerberg’s mantra for the early days of Facebook, but it’s not a great approach for companies who operate in high-trust environments." Gulab Patil, Founder & CEO, Lemma |
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| | In the world of media, trust is paramount. Advertisers rely on their media partners to be transparent and accurate. We've seen venue-based streaming companies mislead advertisers by claiming to be CTV though. CTV is a powerful medium that offers a unique viewing experience in the home. Venue-based streaming, on the other hand, takes place in public spaces like restaurants, bars, and elevators. While both have their advantages, it's important to distinguish between the two. Get the details in this article. | | |
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| | Venue-based streaming offers unique opportunities for advertisers As we're Masters of geo-demographic segmentation, see e.g our white paper Birds of a Feather Flock Together, we love to see a renewed focus on location. When people are in public spaces, they're often in a consumption frame of mind. This makes them more receptive to advertising messages. Advertisers can target specific audiences based on the location and time of day. . | | |
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💬 Contact us to unlock your geo-demographic advertising potential! We'll equip you with the knowledge, data, and tools you need to succeed. |
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🔥 Campaigns are seven times more impactful among a receptive audience! 🔥 Kantar Media Reactions is an annual study that explores the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. |
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Don't miss out on the valuable insights from Kantar's Media Reactions 2024 launch webinar! This year's Media Reactions shares insights from around 18,000 consumers and 1,000 senior marketers globally. Now available on demand, the session is packed with expert analysis to help you navigate the ever-changing media landscape and make informed media decisions. |
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Kantar's media gurus unveiled: Top-ranked media channels and brands: Discover which platforms and brands resonate most with consumers and marketers today. Shifting ad preferences: Gain insights into evolving ad preferences over time and understand what resonates best with audiences.
Watch Media Reactions 2024 | Moving at the speed of culture and unlock a wealth of knowledge to optimize your media strategy. . |
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☎️ Global Data Resources and Kantar Media collaborate to empower your media strategy, give our team a call! |
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Eyeota and Equativ sitting in a tree... Our partners, Eyeota, a Dun & Bradstreet company, the global audience data provider, and Equativ, the ad platform, are now partners ❤️ The new partnership integrates Eyeota's audience data into Equativ's SSP, improving the precision and reach of omnichannel advertising. “Integrating our audience data solutions with Equativ’s cookieless-ready SSP enhances targeting precision and drives higher ROI for omnichannel campaigns,” said Georgina Banker, Vice President of Global Commercial and Platform Partnerships at Eyeota. Again, cutting-edge technology is enabling advertisers to tap into high-quality audience data! , |
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