“You can't manage what you can't measure.”  Peter Drucker

Most organizations are unable to measure the value of their customer-focused efforts leading to ineffective spend against retention and inhibiting their ability to focus on growing customer revenue.  Check out the round-up of this month’s content below to help you develop an intelligent framework to revenue growth.

Recommended

• Revenue Protection is Expensive and Time Consuming: Optimize Retention and Double Revenue

• What Are You Missing Because You Don’t Know Your Customers?

• The Biggest Mistake Companies Make When Journey Mapping

What we're reading

• Measure What Matters: How Google, Bono and the Gates Foundation Rock the World with OKRs

• Customer Service Isn't Enough: 3 Reasons To Switch To Customer Success

Here's what else you need to know

• OpenView and Kayako recently syndicated DesiredPath's past articles: Customer Success 2.0: Where the Industry Needs to Head and Making Product Adoption Frictionless for the Customer.

• Toronto Customer Success Executive Breakfast, August 14 at Achievers.  This session's speaker is Vanessa Brangwyn, Chief Customer Officer at Achievers. If you are responsible for the Customer Success strategy at your company and are interested in joining the group, please contact us at get@thedesiredpath.com.

“With DesiredPath we've significantly accelerated our progress by months and have seen an enormous, immediate ROI.” Mike Quigley, Spincar

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.