Starting Your Business and Investing in 2022
When Robert Kiyosaki first published Rich Dad, Poor Dad in 1997, I bought the book right away. I wanted to understand the world of business and finance amid a vast amount of information and secrets of the rich that were not communicated.
In 2022, there's never been a more significant divide between the rich and all other income classes. Some economists in California even noticed that about 95% of income gains between 2009-2012 went to the wealthiest people in the world– the one percent. Thus, showing that the most significant increases in income go to entrepreneurs and investors– not employees.
Robert Kiyosaki described the four ways to produce income in his cash flow quadrants.
Quadrant E: Employee. You have a JOB. The amount of active work determines income. Time=$$$
Quadrant B: Business Owner. You own the system or product. Income does not depend on active work. People work with you =$$$$$$$$
Quadrant S: Self Employed. You own a JOB. The amount of active work determines income. Time =$$$
Quadrant I: Investor. You own investments. Income does not depend on active work. Your money works for you=$$$$$$$$$
Some people are destined to be entrepreneurs. For others, starting a business is a scary proposition. When starting a business, there are too many unknowns to consider. But if you're considering becoming an entrepreneur, don't forget all the benefits that go along with it:
- Flexibility. Work your hours.
- More spare time (eventually).
- Pursue your passion. You can do what makes you happy.
- Create something from scratch. Watch your organization grow from start to finish.
- Meet new people. Network with other entrepreneurs and professionals.
- Build a team. You decide who to hire and bring into your company.
- Create jobs. Improve the economy with new job opportunities.
- Help people. Use products and services to improve people's lives.
- Become an expert. Learn the ropes of your industry through first-hand experience.
- Invest in yourself. You take the risk, and you will gain the rewards.
- Financial independence. No one else is signing your paychecks.
- Build a personal brand.
- Be as creative as you want to be. Create your opportunities and your solutions.
Startup Risk
- Capital Risk. The startup does not have enough capital to effectively start the business.
- Design Risk. The risk is that the product or service design does not meet the required performance standard.
- Economic Risk. The risk that the company's success is sensitive to external economic factors.
- Economic Life Risk. The risk that the product or service's useful life in the marketplace is shorter than initially anticipated or projected.
- Funding Risk. The risk is that funding will not be available at the level or timing required for the startup to succeed.
- Cyber Security Risk. As businesses digitized — and as the pandemic accelerated digitalization — cybercriminals rubbed their hands. A more digital world sees digital threats evolving at an unprecedented pace; there was a 64% increase in email threats in 2020, with 79% of organizations hit by their lack of preparedness (Diligent Corp, 2021, para 9).
- Operations Risk. Operating costs are higher than budgeted or the projected costs.
- Data Privacy Risk. As with 2022’s other key risks, a disciplined approach to tackling data privacy threats is essential.
- Supply Chain Risk. Forbes has highlighted the need for “sustainable, resilient operations” as its number 1 business trend for 2022.
- Technology Risk. Technology being underutilized.
- Volume Demand Risk. The risk is that the actual market's demand for the product or service will not yield the projected sales volumes.
At the end of the day, starting your business is a dream realized. A dream, that needs a purpose, a purpose that needs a plan, a plan that has a goal. Start slow, write it down. The success of your venture relies on how well it aligns with your personal and professional goals. It is important to set clear goals and determine how you will measure your progress towards achieving them.
There are three types of income: Ordinary earned, Portfolio, and Passive. If you are still working, continue to take your earned income and invest while creating passive streams of income.
"The Key to Financial Freedom and Great Wealth is a Person's Ability to Convert Earned Income into passive and/or Portfolio Income" --Robert Kiyosaki
Reference
Diligent Corp. (2021). The Top 6 Business Risks you should Prepare for in 2022. Retrieved from The Top 6 Business Risks you should Prepare for in 2022 (diligent.com)
Entrepreneur Media (2022). 50 Reasons to Start Your Own Business.
Retrieved from https://www.entrepreneur.com/article/
Funding Sage, LLC. (2021). 14 Startup Risks Entrepreneurs Should Consider When Launching their Startup. Retrieved from 14 Startup Risks Entrepreneurs Should Consider.
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Robert Kiyosaki, Rich Dad, Poor Dad