Hey 👋 - Swapratim here.

Happy Saturday morning to 315 motivated XR enthusiasts.

Here's another short tip on how to grow your online business.

Today's issue takes about 3.5 minutes to read. 

Enjoy 👇

Today I'm going to walk you through how to make your side hustle into a mainstream income using the creativity of web augmented reality with a step by step breakdown.

Today's topic is related to solving an age old challenge of book publication and make money out of it. The global books market size was valued at USD 132.1 billion in 2020 (source).

But the extreme competition in the market often forces book publishers to search for creative ways of marketing. WebAR based marketing is truly capable of solving book publishers long dilemma over one problem - How to increase book sales?

Sell this super creative idea too book publisher and writers. You can significantly produce results, increase their book sales, earn trust and a recurrent stream of revenue. 

# Step 1:

Target any book segment (e.g. education, fantasy, thriller, travel etc. - pick a category).

Select one or two books which belong to top selling chart (but not in top 3). These books have high potential to sell more but they lack proper marketing.

Contact book owner or publisher to pitch your idea. Your idea should be simple. The cover of the book should trigger an Image Targeting WebAR which should increase the interest for the content.

Keep the rest creativity up to the writer and the publisher. Once the idea is sold, get their requirement.

# Step 2: 

Based on requirement, order the 3D model. Contact a freelancer and get it done.

Create an image targeting WebAR campaign and use the book cover as target image. Deliver the QR code and web address to the publisher.

They can keep the QR code printed next to the book rack in store or include it in back cover of the book in later editions.

Users can now enjoy a beautiful augmented reality show while scan the QR and focus their mobile to the book. Instead of reading preface section, AR can tell a beautiful story.

With user engagement goes as high as 85x with WebAR, the sale will be 2x-3x soon. The ranking in sales chart will go high too.

The campaign is now part of the lifetime of the book - you have successfully built your permanent revenue stream (monthly charges for the campaign).

That's all for this Saturday. 1 simple business tip.

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See you again next week.

Cheers,

Swapratim