WORKSHOPS
BRAND PURPOSE BLUEPRINT
FULL-DAY WORKSHOP
Develop the key foundations for your purpose-led brand, centred around a social purpose strategy.
The end result is a one-page brand blueprint that provides you with crystal clarity on what your brand stands for, to whom and how it behaves.
FIND YOUR SOCIAL PURPOSE SWEET-SPOT HALF-DAY
WORKSHOP
Through this workshop we identify potential social purpose areas that strategically align with your brand and that offer a strong foundation for brand differentiation, employee engagement and social impact.
Working with your leadership team, this workshop prepares the foundations for developing a Social Purpose strategy.
BRAND PURPOSE BLUEPRINT + DRAFT STRATEGIC PLAN
TWO-DAY WORKSHOP
Day 1: Brand Purpose Blueprint Foundations
Day 2: Develop your draft Strategic Plan
PROGRAMS
PATH TO PURPOSE PROGRAM™
Our Path to Purpose Program™ delivers on our unique 6-step framework. It provides the essential strategic foundations to creating a credible and authentic purpose for your brand and business and puts your brand on a direct path to purpose:
-
Brand Positioning
-
People & Culture
-
Partners in Purpose
-
Customer Experience
-
Marketing & Communications
-
Impact & Performance
THE "SIMPLE" APPROACH TO STRATEGIC CAUSE MARKETING
This program delivers on our SIMPLE 6-step framework, ensuring your cause marketing program is strategically aligned and fully optimised.
-
Strategic foundations
-
Internal alignment and engagement
-
Marketing activation plan
-
PR plan
-
Leverage partnership opportunities
-
Evaluation and evolution
CONSULTING
"ON PURPOSE"
ON-GOING SUPPORT
We offer support options for clients who have implemented our Brand Purpose Foundations workshops or the Path To Purpose Program™ and who seek on-going advice or oversight of their program.
GET STARTED
STRATEGY SESSION
This 45-minute session will give you context, help you identify relevance to your organisation, provide inspiration and deliver a draft roadmap.