Is Your Brand on a
Path To Purpose?
Purpose-led brands enjoy high levels of trust.
They don't rely on pricing or value offers to generate sales. And they attract and retain motivated employees who contribute to the success of the business.
Some of the most successful purpose-led brands have taken a very specific path to purpose: an approach where action speaks louder than words.
This is a social purpose brand strategy. By having a clear vision of the kind of world they want to to contribute to and by understanding the role their brand plays in contributing to it - their 'why' - they create enormous value and energy around their brand.
Through this approach, brands become the vehicles to invite their people, customers and partners to collaborate with them in acting with purpose. In so doing they capture people's hearts and minds and ultimately energise the brand and the business behind it.
ABOUT THE METHOD
ABOUT THE PATH TO PURPOSE PROGRAM
TM
For Australian and New Zealand businesses that want to implement the full Path To Purpose Program, we offer a choice of two solutions.
1. Our Individual Program
This caters to an individual organisation. We work with your leadership team to identify, articulate and embed a Purpose strategy into your business, using our 6-step methodology.
2. Our Group Program
This new format provides smaller businesses with access to our program at a lower cost.
Our first group program will be launching October 2020.
To identify if your business could benefit from the Path To Purpose Program, get in touch to book a Strategy Session