Caught you reading!

Immortal Trees Bookshop weekly newsletter: Issue 12

Thursday, July 20

 

Woo-hoo, it's Christmas time! Well, at least it's going to be this Saturday here in the shop. We have eight authors and twelve artisans coming! So many wonderful handmade items and talented writing. This Saturday's event has the most people we have ever invited to join us. We will have fun decorations and festive music - please feel free to sing along - and just to add to the celebration, we have discounted all of our adult romance and mystery/suspense books 50% off their green sticker price.

 

We hope you join us on Saturday to start working on your Christmas gift list. I don't know about you, but sometimes Christmas is a little hectic because I'm trying to find last-minute gifts with a pretty tight budget. This Saturday's event gives you an opportunity to slow down, be thoughtful in your gift selection, and ease your December stress level.

 

Our authors will be here to sign and personalize a book for you. Maybe you have a reader in your life that would love to have a book with a special message written just for them. Consider asking the author if you can take their picture to add to the gift.

 

Many of our artisans are open to creating a special order for you, so if you see something that you want several of or maybe in a different color, please feel free to ask.

 

To me, unique, handmade or personalized gifts are the best. Maybe you will agree after seeing all the wonderful things available.

 

Happy shopping!

 

Upcoming events:

So many great things have just populated the calendar! See details below for our events, but here's the quick list:

 

JULY:

  • Sat, July 22: Christmas in July Party! All day event.

  • Thurs, July 27: Publishing Workshop hosted by Small Tooth Dog Publishers - register on our website (link button in this newsletter) Free event!

 

August:

  • Thursdays, Fridays, and Saturdays 4-6pm:

    • ITB Round [Rectangle] Table Discussions (registration coming soon!)

       

September:

  • Sun, Sept 24: BeYOUtiful Women workshop day 9am-4pm (registration coming soon!)

 

 

 

"So, you want to publish a book?": July 27

Small Tooth Dog Publishing Website
Link to our site to register for this event (Free, but please register)
Link to 30 Useless Talents article

Saturday, July 22: Christmas in July!

Ooo, YAY FOR SATURDAY! Spend less, but spend thoughtfully at our Christmas in July celebration! We will have local artisans and authors to give you a wealth of options for just the right gift for your friends and family. Get a few gifts now so December is less stressful for you. Less December stress means more quality holiday memory time.

Noon-6pm, Saturday July 22!

 

P.S. I'm not for sure, but I think Santa IS coming to the shop on Saturday. YAY!

 

Storytime: 

Every Saturday from

noon-1pm

FREE EVENT!

Ms. Margaret is our lovely volunteer who plans our weekly story and activity.

Reaching out to our community

We are looking to reach out to more people through newspaper and magazine paid advertising and then hopefully hire a few employees so we can plan more events and programming for our shop. We are asking our community to help us out by spreading the word about our Go Fund Me account. You can read all about our shop and our plan to use the funds at the link below. (I took the previous really long-winded descriptions from previous newsletters out so I could add new stuff to this newsletter.)

 

Thank you, as always, for supporting us!

Go Fund Me Link

Would you be interested in writing something for our newsletter? We are looking for volunteers to offer a book review, an op ed, or anything else interesting to share. Email Charity at the end of this newsletter (the Contact Us button).

Did you know we have a book trade program? We always accept donated books, but we also can give you trade credit for good-quality books (50 cents credit for paperbacks and $1 credit for hardbacks). The credit can be applied to 50% of the price of any green or pink-stickered books. Come in for details about our policy. We are always looking for manga, westerns, STEM, classic lit, young adult, and young/early reader books.

Editor's last words: BOGO, Gift with Purchase, Black Friday

I spend all year thinking about Christmas gifts for my friends and family. My circle is pretty small, so I have the luxury of taking the time to come up with something special for each person. It's cliche to say, but I love, love, love Christmas. It's not really about getting the gifts; it's about giving them, and I work hard to find just the right thing.

 

I have to be honest with you: this challenge came out of necessity. When Aurora was little, I was a stay home mom, and Mr. Bookshop was our breadwinner. We had cars and our own place, and we got to eat out sometimes. But Aurora's birthday, my two niece's birthdays, and my sister's birthday are within weeks of each other, and Christmastime was financially stressful. I started buying gifts throughout the year as I found them. Sometimes I got them on sale because it was the end of a season (especially for clothing items) or sometimes it was something I noticed the person looking at when we would shop somewhere together. I would return a few days later and get that item.

 

Then I would bring those thoughtful gifts home and keep them in a box hidden under my bed. At Thanksgiving, I would pull out that box and be reminded of all the wonderful treasures I purchased for people based on clues they have given me. My pre-shopping not only helped me get meaningful gifts, it helped me economically AND gave me time in December to really slow down and embrace the holiday season.

 

As I get older, I get more cynical about Christmas shopping. I see each year the ads about buying, buying, buying and huge discounts and buy 3 get 2 free, and it has begun to become plastic and materialistic. Bigger TVs, overflowing shopping carts, ads pushing the NEED for this latest version, "buy now, don't wait", commercializing Christmas and erasing the most important part of a gift: the thoughtfulness.

 

I don't believe Christmas was ever meant to be that way. I have always thought of it as a protected place in the calendar year to share memories and meaningful gifts, giving our time and our efforts to show those we love how much we care. It's not about the money we spend, and it's definitely not about the gift-with-purchase we get (and sometimes keep) that defines that special holiday. I want to believe most people do not want the quickie-Walmart gift. They would rather you spend less of your money, but more of your thought.

 

So...this brings me to our sale on Saturday. Yep, we are having a book sale. (I know I just ranted about sales and such. This editor message was odd to write. Keep reading and hopefully it makes sense.) I think it's a pretty good sale, and I won't even give you a hard time if you bought books for yourself. If you are a reader or know a reader, books are brain-food, and discounted books are deep-fried brain-food with unlimited dip. (Had to get that food reference in there.)

 

We also have over 20 local people here selling their unique, time-consuming creations and published works. Maybe you can find something handmade or locally created for people you care about, save those gifts in a box under your bed, and then be pleased with yourself when you open that box in November and see how thoughtful you are. THEN you can take a deep breath and create lasting memories with your favorite people, defining for yourself what Christmas really means.

 

I've put a link to one of my favorite modern Christmas songs to put you in the mood to think about what makes Christmas so special for you. We would love to hear your stories. Maybe you will share on Saturday.

 

Happy Holidays. :)

 

~ Charity and Amy (and Jack and Toothless)

Link to "The Best Christmas" by Christopher Cross
Contact Us
11335 W Buckeye Road, suite 103-C, Avondale, AZ, USA
623-936-6294

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