I love September, especially when we’re in it. — Willie Stargell
This newsletter has taken me a while to get going. I don't know about you, but I find it easier to give other people advice than I do to follow it myself. I'm always telling clients that email marketing is a great way to engage with your target audience and help build a community around what you're trying to do.
So here goes, here's my first newsletter of useful stuff. I'm going to be including a mix of helpful advice, things I find inspirational, and work that I'm proud of.
Marketing is always evolving and I want to help you stay on top of it. I would love to hear what you think of this first edition and if you would like to keep on receiving them, please sign up for more!
We have all been impacted by the pandemic and any changes to your business need to be reflected in your marketing strategy. Recently, I held a 40-minute class taking small businesses through how to review their existing marketing strategy, step by step. You can watch it for free on my website.
Websites aren't just digital shopfronts, they're your brand in action. They're where your mission, messaging, and visual brand should come together to create something that truly represents you and communicates what you're doing. This example achieved that for my legal client, without using a single image of the scales of justice or people holding hands.
Effective marketing copy helps you connect with your audience. A friend of mine, content marketer Diane Pauley, was kind enough to write a guest blog for me laying out how. She spoke at Denver Startup Week this month and has written a blog about her key takeaways.
HubSpot software helps companies with sales, marketing, and customer engagement. But it also has a great blog with lots of helpful advice, templates, and data to help you make marketing decisions. If I ever want a template for something to get me going rather than starting from scratch, I come here first.
This photo was taken pre-COVID. I have longer hair now but I'll probably use this headshot for the next five years. I love September. My birthday is at the end of it, which helps, but generally, wherever I am the weather is good. In the UK, the blackberries and apples are out and the weather can be beautiful but getting colder. Here in Colorado it's still warm, but there's that delicious feeling that everything is about to change. I hope you've made it a September to remember despite what 2020 may be throwing at you!
