Newsletter #18 September 2022 |
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INNOVATION WITH INDUSTRY INTELLIGENCE |
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Kantar's Marketing & Innovation Director Ingvar Sandvik talks about how valuable our partnership is to a world where understanding and reaching audiences without collecting private data is essential. |
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"We highly value industry visionaries like IDFree.com and are pleased to cooperate on true ad effectiveness for both local and global marketers.", says Ingvar Sandvik. Read it in full here. Our long-time productive collaboration speaks volumes & values! In partnership with Kantar, we make next-generation privacy-safe targeting available through a deep understanding of people from Kantar's TGI consumer data. |
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We have made it easy to create unique audiences from variables based on Kantar TGI and get instant validation from testing combinations of reach and precision in idfree.com. Currently, more than 450 predefined audiences are available in Sweden, Norway, Denmark, Finland, and Germany for digital activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest, and Snapchat. |
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KANTAR TGI Kantar's TGI (Target Group Index) is conducted in more than 55 countries and represents the largest pool of reliable and robust consumer and media research data worldwide. Kantar TGI Data gives a complete profile of media consumption, product and brand usage, attitudes, motivations and beliefs. |
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Global Data Resources (GDR), the owner and developer of IDFree.com, shows the beauty and efficiency of our understanding of neighbourhoods (15 households minimum) as a much more transparent and reliable kind of consumer insight than cookies could ever provide. Please reach out to GDR's Managing Director Per Kristian Tandberg to set up a talk. |
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Please log in to stay/become familiar with IDFree practices. You have unlimited access to tweaking your audience's reach-precision combination. idfree.com enables you to gain the all-important insight into your campaign performance before (!) you activate it. |
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GET INTRODUCED We offer you a short introduction to IDFree.com as a tool and solution. The link opens a calendar where you can request a day & time for a single or group web intro. Book IDFree.com Demo Here |
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ABOUT IDFREE.COM idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences. |
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Activate the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, DOOH. Check us out on LinkedIn |
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