As you know, we use a LOT of 1st party data in our campaigns and we use a LOT of automation. This requires a massive amount of server space and uses a lot of electricity in general.
So, in keeping with our mission to make a better world through advertising, we're partnering with Wren to offset the planetary impact of our campaigns. The goal is to be completely net neutral- so that you don't have to wonder about any harm being done to the Earth from our massive use of tech.