Dear customers and friends in the e-commerce world. Sometimes a breakup is unexpected but still makes really good sense.
It was quite a surprise when the Nordic fashion retailer Boozt.com announced a new "fair use clause" in their terms & conditions, leading to a 'goodbye' to customers with high return rates. But it makes sense. In a very competitive world, customers with loss are bad for business and driving around with trucks full of return packages is bad for the environment! Read about why 1€ can make a difference later in this newsletter.
2020 plans?
The main challenge in cross-border e-commerce is to find ways to grow and be profitable at the same time - and this goes way beyond marketing. Our plans for 2020 evolves around growth and profitability. My +50 skilled and dedicated colleagues are ready to share our learnings to improve your business, from operating more than 130 shops across 15 countries,
Can we play a part in your plans?
Happy holidays,
Max Riis Christensen
CEO/MakesYouLocal
BTW: This is how we do customer service