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#15 May 2022

SMART AND GDR & IDFREE BRING NEXT-GEN PRIVACY-SAFE TARGETING TO THE NORDICS

Ladies and gentlemen, here is the official announcement of the cutting-edge partnership between Smart and GDR & IDFree to bring next-generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). This unique partnership enables Nordic publishers to enrich their inventory with IDFree persona segments while allowing brands to precisely and non-intrusively reach the audiences of their advertising campaigns.

DEEP INSIGHT AND ROBUST AUDIENCES WITH KANTAR GERMANY TGI

"Zielgruppenaktivierung ohne Cookies" ("Target group activation without cookies") is the subject of the latest Kantar TGI newsletter to the German-speaking market.

 

Kantar's TGI (Target Group Index) boasts 450+ predefined audiences. Now, German advertisers can also enrich their first-party data to be activated in a privacy-safe way on display, video, mobile, and (!) on Facebook, YouTube, Instagram and Snapchat with idfree.com.

YOU & IDFREE.COM

 

You can have/have access to privacy-safe targeting with a company account on idfree.com. Here you can build a privacy-first strategy by relying on our country-based socio-demographic data. 

Please log in to stay/become familiar with IDFree practices and see how efficient it is to have unlimited access to tweak your audience's reach-precision combination.

 

idfree.com enables you to gain the all-important insight into your campaign performance before (!) activation.

Should you need to re-activate your company account • Please reach out to us

NEWSTICKER

 

The Nordics is a fast-growing market: 

"Online Market Statistics 2021"

 

Moving Away from Legacy

Infrastructure

 

Kantar Media Trends and

Predictions 2022

DATA PARTNERS

 

Data transparency, data ethics, data privacy are keywords to us and our

quality data partners:

Kantar

Nordic Data Resources

TransUnion

 

Reach our Partnerships Director

GET INTRODUCED

 

Let one of our experienced team members give you a short introduction to IDFree.com as a tool and solution.

 

The link opens a calendar where you can request a day & time for a single or group web intro.

Book IDFree Demo Here

ABOUT IDFREE.COM

 

idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, DOOH.

 

You can follow idfree.com on LinkedIn.

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