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OCTOBER 2023

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Nordic Q4 Season

Shopping Audiences

The Q4 shopping season kicks off with a unique collaboration between Adform and Nordic Data Resources (NDR): Two strong and influential marketing data providers across the Nordic region!

Exclusive to the Adform platform, four distinctive shopper audiences are tailor-made for Q4 vibes. These audiences span all four Nordic countries, making your Q4 campaigns more resonant.

Find these exclusive audiences within the Adform Audience Marketplace,

right alongside the 2,000+ premium audiences you’ve come to expect from Nordic Data Resources.

.

Download Nordic Q4 Shopping Audiences PDF

IF NOT NOW? Please Reach Out to Gunnar Kihl or Göran Eklöf From NDR.

Celebrating IDFree GO! with Kantar Media

Time flies! We are already celebrating the great collaboration on IDFree GO! with Nordic Data Resources (NDR) and Kantar Media.

 

Remember when you had to find target groups in the digital ecosystem that best matched the campaign strategy and target groups?

 

Today, IDFree GO! takes you directly from insights by TGI to a simple, fast and secure activation of your relevant audiences across various channels such as Google, Facebook, Instagram, and Snapchat and display advertising in Nordic media.

.

IDFree GO! is the fast - easy - safe solution to activate programmatic advertising directly from research based on Kantar TGI consumer data.

 

IDFree GO! is now featured on a dedicated page in Norwegian by Kantar Media: Fra innsikt til digital målgruppe aktivering direkte i Forbruker & Media.

 

  • About IDFree GO!

  • About Kantar Media

  • About NDR

  • Building Bridges Webinar

  • Building Bridges PDF

Please Reach the IDFree GO! Experts: Ingvar Sandvik/Kantar and Gunnar Kihl/NDR.

Strategic Audience Map is now Samhub

Two of our great partners in Nordic adtech Brain Nordic with the marketing platform Strategic Audience Map and InsightOne Nordic keep developing and growing their services to marketers.

 

Now, they have launched Samhub.io "where data is the marketing superpower!"

 

Congratulations from IDFree.com!

IDFree Training

Are you looking for an introduction to how to build audiences from more than 300 category variables and activate while you have a cup of coffee?

​

Then book an IDFree Demo for free!

 

Just fill in your contact details and request a day/time slot in our calendar.

Book a 15 minutes demo of idfree.com

Industry News

The Trade Desk Report: Advertisers Lean-In on Retail Data

 

Digital ad spend up 5 per cent in H1 2023 - IAB UK/PwC report

 

Snapchat study reveals shift in how we consume sport

 

White paper: Building an Unbreakable Brand

 

Google to be investigated by the Japan Fair Trade Commission (JFTC) 

 

YouTube gets AI-powered ads that let brands target special cultural moments

Kantar Live Broadcast

Kantar Live Broadcast

Media Trends & Predictions 2024

 

Join us in registering for Kantar's anticipated launch of Media Trends & Predictions for 2024:

 

Tuesday, November 7th

at 10:00 (London)

 

We will get a first look into this year’s report and hear from leaders across the media ecosystem about opportunities to grow in 2024.

 

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Reply to: janne.larsen@idfree.com

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