Hey 👋 - Swapratim here.

Happy Saturday to 360 motivated XR enthusiasts.

Here's one short tip on how to grow your AR online business.

Today's issue will take about 2 minutes to read. 

Enjoy 👇

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To sell WebAR service to business, you need to pitch your service benefits and values to business first.

This is crucial because your first pitch can make or break a deal.

Of course, you know the strengths of WebAR but how to convince the prospect?

Decision makers often prefer apps as a modern tech addition to their business.

I'll explain today why WebAR has greater potential over AR apps, debunking the myths of mobile apps, especially reated to AR. Add these reasons to strong your business case while pitching to customers and start winning hearts and deals.

1. User psychology about adopting new apps

To use complex AR features, normally many trials and errors are often included. In a common app lifecycle, users can attempt to delete apps in multiple stages before becoming a loyal user.

It is a common global trend since last few years to keep the number of apps limited in personal smartphones.

A global study showed that it is often 10 apps that users prefer to use throughout the whole day.

When it comes to download and use a new app, it is often seen as a challenge to users.

77% of users uninstall or even do not want to install memory heavy apps to prevent their mobile from slowing down. App uninstallation rates were 70% higher in 2020. 

2. App sizes for AR apps are bigger 

Since AR apps are packed with high resolution 3D models, they become quite bigger in size. Bigger app size works negatively for user entry level barrier:

1. Hard to convince users to download a 500+ MB app for 10 sec of AR experience

2. Such apps occupy a bigger memory space in mobile - reason for slowing down smartphone's overall performance

3. Bigger apps take too much time to load everytime you open it

4. Often too many notifications from them

5. Sometime lots of unwanted ads display while using such app

6. Need to update frequently - an extra task ending up eating more memory

WebAR has no such drama. Users can close the browser after AR experience - no strings attached.

For example, NASA launched an AR app in 2019 to explore spacecrafts which is close to 0.25 GB in size.

3. AR app development and maintenance cost 

What tops a prospect’s list of concerns when looking for an experienced Augmented Reality app development company?

Cost.

“How much does it cost to get an Augmented Reality app developed for my business?”

When it comes to pricing, there is no clear-cut formula—just estimates.

Augmented Reality app development costs vary greatly based on different app types: it ranges from $5,000–$10,000 for a simple demo app developed in 160 working hours to $300,000+ for a feature-rich, custom-built app that takes nine months or longer to develop, excluding deploying them in different app stores.

WebAR has way more freedom both in terms of less development cost to reduced delivery time.

That's all for this Saturday. 1 simple business tip.

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See you again next week.

Cheers,

Swapratim