Hey fellow marketer,
Managing six-figure yearly budgets has taught me a lot.
Here are 12 tips to help you maximise your marketing budget:
1/ Resource Not Outsource:
Put faith in people but guide them with your vision.
The best work happens when you're working together towards a common goal.
Even greater work happens when people have clear direction.
2/ Build a Trusted Network:
Don't just hire freelancers, build relationships.
Having your go-to video editor, graphic designer, print place etc. can save time, money, and ensure quality.
3/ Keep it Lean:
Too many cooks spoil the broth.
Too many people involved can complicate things and inflate costs.
Keep the team lean and efficient.
4/ Always Have a Marketing Plan:
A clear, strategic plan sets the path.
It's your roadmap to success, preventing wasteful spending.
5/ Campaigns for Every Message:
Each point you want to make deserves a dedicated campaign.
This ensures focus and drives impact.
This way you can see what works and save money in the long run.
6/ Embrace the Bots:
AI can automate tasks and cut costs.
Plus, it's there for you 24/7
7/ Create SOPs:
Standard Operating Procedures make things run smooth.
Less mistakes, more productivity.
And onboarding newbies? Easy-peasy
8/ Use Templates:
Templates are a great time-saver.
And, they ensure consistency across your content.
9/ Mix It Up:
Explore different marketing channels.
Putting all your eggs in one basket is risky.
Experiment, learn, and adapt
10/ Pay for Expertise:
Sometimes, hiring an expert is worth every penny.
Their advice saves time and delivers better results.
11/ Haggle:
Negotiate terms.
Don't undersell your budget, but also ensure you're getting value for your money.
12/ Budget Check-ups:
Shift your budget as needed.
Markets change, so should your game plan.
Remember, a well-managed budget can be the difference between success and failure in marketing.
That's it for this week.
Signing off,
Jack Willoughby
jackpwilloughby.com
