John Harrison’s Post

Today Penfriend prices go up. But who cares? If you don’t (or don’t want to) use the blog as a way to drive organic traffic to your site, you probably don’t care. But if you’re a: + Founder + CMO + VP of Growth + Head of Content ...anyone in charge of organic growth, then you might care. Back in 2019, in my first job as a copywriter in a startup the blog fell under my jurisdiction. But, it was one of 1,000 other marketing activities. So, we managed to publish 1 article a month using freelancers. I get it. + It took weeks to get first drafts + It cost about $760 per article + And I had to organise the whole thing via multiple emails. Over the year we published 12 blogs costing roughly $9,000. If I could go back, I’d shake myself, my boss, and the entire c-suite. DON’T WASTE YOUR TIME PLEEEEASE! 😅 The truth is, to rank in Google, and to make the blog worth your time, you need lots of blogs. Lots of high quality blogs. Today that $9,000 would have gotten us the Premium yearly plan on Penfriend ($5,090) and 420 article credits. Damn it, I could almost pay for 2 years of content 🥹 Hey, AI wasn’t a thing. But now it is a thing, so I think you have 3 options: 01/ Admit you don’t want to invest in the blog 02/ Invest $100,000s in high quality content 03/ Leverage the best AI generated content tool (probably us) You can try Penfriend v.2 for free. Get 10 free article credits by following these steps: 01/ Head to appdev.penfriend.ai 02/ Create a new account using email and password (SSO doesn’t work) 03/ Your 10 article credits will be waiting for you! Then, if you’re suitably impressed, grab a plan before prices go up 50% at the end of the day. #copywriting #AI #content #startups p.s. Grab your plan at penfriend.ai

How to get attention to drive sales 💸 There are only a few ways: 01/ Social 02/ Ads 03/ Press 04/ Search With social, ads, and press you appear in your potential customer's lives on *your* schedule. And so, you need to keep appearing, to be front of mind. But with search, people are actively looking for solutions to problems. You appear when *they're* ready. That one difference is staggering. + Copy doesn't have to work as hard + You don't have to educate as much + You don't need to be as persuasive You save time. You save money. You build a sustainable business because search is the only one that compounds. With social you need to post and engage most days With ads you need to keep paying or sales dry up With social you need to keep appearing, the news cycle is fast Only long form articles on a blog compound. Blogs are for the serious, long term people. So, if you're serious and long term, but don't have the money or time to make high quality blog articles, you might consider Penfriend. Penfriend makes articles designed to rank: + in 3 clicks + 15 minutes + and $12 Compared to: + endless back and forths with freelancers + weeks, usually + between $400 and $2,000 Tomorrow we launch Penfriend v.2 and we're raising prices by 50% because it's that good. Grab a plan today and lock in today's prices, forever. #copywriting #AI #content #startups p.s. we used Penfriend on the Top Apps blog. Check out the traffic in 1 year 👇

How to get 10 free Penfriend v.2 credits And how to use them...👇 (Advice from a Content Strategist with a decade of experience) #copywriting #AI #Content p.s. Penfriend prices go up by 50% in 2 days

Yesterday, I was playing with ChatGPT-4o. Time to close Penfriend down? Zero chance! Today, AI is much more like an assistant than a replacement. It still requires you to write or say the right thing, to get the right output. And getting a 4,000+ word article designed to rank in Google is no easy task. In Penfriend v.2 we use about 50 unique prompts to create the final article. We use several APIs to pull data about what already ranks so we can outrank. And we use a blend of LLMs, each one doing specific jobs they're best designed for. I think it'll take a while before AI can easily perform large, multiple-step tasks that require deep knowledge. The growth of AI will simultaneously feel freakishly fast and painfully slow. I mean, there are still businesses out there without websites. And while AI, including ChatGPT-4o, will blow our tiny monkey minds in many ways, it still won't write you a good blog article. So I'm not worried about Penfriend v.2's launch this Friday :) #copywriting #AI #startups p.s. We're raising prices by 50%, because it's that much better. p.p.s. Canadian boat trips are something else! 👇

How I write *high quality* articles with AI + in 3 clicks + in 9 mins + for $12 #copywriting #AI #content p.s. Penfriend prices go up by 50% in 4 days...

How I sell expensive things 💸 [Put up your prices and follow this principle] #copywriting #conversion #startups p.s. Only 07 days till Penfriend prices go up by 50%

A technique to uncover conversion gold 💸 [So simple, so underrated] #copywriting #conversion #startups p.s. Penfriend prices go up by 50% in 08 days

The secret to selling with words... [And it's not the words] #copywriting #sales #startups #conversion p.s. In 09 days, Penfriend prices go up by 50%

How I convince and convert...💸 A breakdown of what works for me #copywriting #startups #landingpages p.s. In 10 days Penfriend prices go up by 50%

How I made $41,674 in 24 hours [with my copy skills] Last December I launched the first version of Penfriend with Tim, Inge, Matthew, and Cass. In the first 24 hours we made $41,674, a third of which came from annual subscriptions at the highest tier. That's strangers dropping thousands on a new product from strangers on the internet. And in two weeks, we get to try again, because we're launching Penfriend v.2 on Friday 17th May. For now, all I'll say is that we're increasing prices by 50%. Why am I telling you that? Because... Price increase + Deadline = Fomo and Urgency A lot of why we had a successful launch was the fomo and urgency we built into the campaign. And it's not to trick anyone. It's to stop people from becoming their own worst enemy by putting off buying. All diets start tomorrow so good copywriters always give their readers a reason to act today. #copywriting #psychology #conversion p.s. Check out the landing page that made $41, 674 in 24 hours at Penfriend dot ai