October Content Round-Up

Your monthly insights to smarter, faster revenue growth.

Customer-Centric Success!  Value Realization!  Revenue Growth!

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Many trendy terms are thrown about, commanding businesses to do these things or fall behind. But how does a company align around the customer and optimize revenue-focused functions so they create a meaningful experience that results in acquisition, retention and growth of customers.  Check out the round-up of this month's content to help drive the ultimate customer journey experience.

The Magic Behind a Single Customer Journey

 

Creating different versions of customer journeys for various customer types, or separate ones for each customer does not scale. So how does a company balance the need for efficient delivery and personalization?

 
Read the Article

The Top 10 Articles to Drive the Ultimate Journey Experience

 

  • Transform Your Customer Success Journey and Drive Revenue

  • Your Secret to Success

  • Why the Customer Journey is the Desired Path to Success

  • The Biggest Mistakes Companies Make When Journey Mapping

  • Should You Share the Customer Journey with Your Customers?

  • The Power of Quick Wins Along the Journey to Customer-Centricity

  • What do a Road Trip and a SaaS Customer Journey Have in Common?

  • The Key to a Successful Enablement Program: The Customer Journey

  • The Key to a Successful Enablement Program: The Customer Journey Part II

  • Moving From Random Acts of Customer Success to a Disciplined Practice of Customer Growth

Here's what else you need to know

 

  • On November 25th Melissa Madian and Kia Puhm will are hosting an interactive experience (what's that like?) that will show you what mistakes are made in your customer’s journey, how to easily avoid them, and how to create situational awareness for your revenue-generating functions. By the end of the show, you will have insight into the key pieces to put in place for your organizations and have time to network. This 1-hour experience will be held at the Black Box Studio in Ottawa’s beautiful Arts Court Theatre. Cocktails and nibbles will be served… theatre masks optional. The show starts at 5:00pm sharp – sign up here if you plan to attend!

 

  • Following on the heels of the wildly successful Lattitude 59, "the flagship startup and tech event of the world’s first digital society", the inaugural Lattitude 44 conference in Toronto will be held November 14 & 15th.  Register and come hear Kia Puhm, DesiredPath Founder & CEO, speak on the FinTech panel exploring how technology will help banks deliver better customer experience. 

 

  • Hold the date:  November 26-27 for SaaS North in Ottawa, Canada's largest SaaS conference for scaling up.  DesiredPath and TMM Enablement Services will be there!

Turn Customers into Bigger Customers

 
Find Out How

““I hired Kia to facilitate our customer journey map process and it has been game changing. She is one of the smartest and most capable leaders I know.” Dione Hedgpeth, Sumo Logic

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.

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