Follow these tips to insert the job description's keywords into your cover letter:
Firstly, look for similarities in your CV experience and the job advertisement - make sure to highlight these matches;
Use the same adjectives and action verbs used in the job posting;
Assure the school that you have their list of "must-haves" by being explicit and mentioning them; and
Keep it succinct but when you can, use examples from your own teaching to illustrate your abilities and qualities.
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