NEWSLETTER NORDIC TOURISM COLLECTIVE OCT 2021 |
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Autumn Dear The summer proved to be slow for international travel, arriving before borders were fully open and accessible. Since September the recovery has begun to gather pace, with restrictions for vaccinated travellers now lifted across the Nordic and Baltic region. Early signs confirm that, as expected, nearby and intra-European markets are the first to travel with countries with early vaccine take-up such as the US also starting to return. Despite many initial concerns about group-travel, it seems clients are attracted by the security of travelling in a group with established operators; the added security of being in a 'group-bubble' resonating with many. What is clear is that when restrictions are fully lifted in and for specific markets, such as in Iceland for US travellers, the numbers were enormous, clearly demonstrating the huge pent up demand. With a clear feeling that the worst is now behind us, like most of us the COLLECTIVE is now drawing up a plan of activity and engagement for 2022. As well as a resumption of our popular online Get-togethers, we are delighted to confirm that the Nordic Marketplace 2022 will be held next year as two half-day online workshops on February 22 and 23rd 2022, with a possible in-person networking-event to be arranged later (details to follow). |
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Listen to the Airlines On the 26th October, we will be hosting the next in our Get-together series, this time talking to the airlines. The airlines serve such a crucial role in the recovery, so join us as we talk to Scandinavian Airlines, Finnair, Eurowings and digital marketing and data experts, Sojern who will be sharing their views and insights. https://www.nordictourismcollective.com/event-details/nordic-get-together-6-airlines-taking-off |
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The Nordic Marketplace 2022 Now recognised as the most important B2B workshop in the Nordic and Baltic tourism calendar, the Nordic Marketplace 2022 will be held online on February 22nd and 23rd 2022 as two half-day workshops to maximise and guarantee buyer attendances from Europe, North America and Asia. Co-hosted by our partners ETOA, The Nordic Marketplace will provide unparalleled access to networking opportunities to suppliers and buyers of Nordic and Baltic tourism services, connecting operators from Europe and around the world on one of the most efficient online event platforms. https://www.nordictourismcollective.com/marketplace-2022 |
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Long Haul travel sentiment We continue to see strong and rising international searches and lengthening search windows, which together with the gradual lifting of restrictions and increasing vaccination rates gives grounds for optimism despite slow recovery from long-haul markets. Expedia Travel Recovery trends report The latest Expedia Trends Report cites strong global search growth, rising international searches and lengthening search windows. UNTWO World Tourism Barometer The UNTWO provides an overview of long haul traveller sentiment ETC The ETC Long-Haul Travel Barometers provides forward-looking information about short-term travel trends among potential travellers from Canada, China, Japan, Russia and the US. |
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Flavours of the North On 26th August, the Collective together with our partners PATA , presented the Nordics and the Baltics to the Asia & Pacific region. Our thanks to Promote Iceland, Fjord Norway, Heart of Lapland, Visit Denmark, Finnair and Magnetic Latvia for their contributions. Watch again on the PATA webinar page https://www.pata.org/calendar/the-flavours-of-the-north |
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GSTC The COLLECTIVE is delighted to be members of the Global Sustainable Tourism Council (GSTC) as the COLLECTIVE and the GSTC agree to recognise each as partners of their respective associations in a reciprocal agreement. The Global Sustainable Tourism Council (GSTC) manages the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies. https://www.gstcouncil.org/ |
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New members and partners The COLLECTIVE is proud to be home to over 200 supplier and buyer members dedicated to the development of sustainable tourism in the Nordics and Baltics. Recent new members and partners include: Impro Travel, Latvia Tbilisi Town Hall, Georgia Savogrow, Finland (partners) Visit Oulu, Finland CABI - Tourism Cases The Commonwealth Agricultural Bureaux International (CABI )is an inter-governmental, not-for-profit organisation established by the United Nations sharing knowledge on development and sustainability projects. The COLLECTIVE agree to work with CABI Tourism Cases to provide suitable case-studies for their publications, in turn Tourism Cases promote the COLLECTIVE in their publications and online activities. |
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Join us or get in touch If you're not already a member, come and join us. Add value to your business; collaborate on joint initiatives and see an increase in business. Or if you have any suggestions or fancy a chat, we'd love to hear from you! https://www.nordictourismcollective.com/join-us | | |
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