“There is nothing so useless as doing efficiently that which should not be done at all.”

Peter Drucker

Revenue protection is expensive, time-consuming and never goes away. Yet companies demonstrate a distorted understanding of what this means.  Check out the round-up of this month’s content below to help you optimize the value of customer-focused efforts.

Recommended

• Segmentation & Scale: Is the "Triangle" Approach BS? (Spoiler alert: YES)

• Revenue Protection is Expensive: Measure Your Progress to Smarter, Faster Growth

• 4 Companies, 14 Partners: How They Used an Intelligent Approach to Drive Repeatable Success

What we're reading

• HBR How CEO's spend their time

• The Grasshopper: Games, Life and Utopia

Here's what else you need to know

• GrowthTO held a jam-packed Sales x Growth event at the offices of Clio. DesiredPath founder, Kia Puhm was on the panel along with Josh Guttman (TopHat), Ben Wise (Google) and Tara Scott (Coca-Cola) to discuss Accelerating Revenue Across the Funnel.  Read the highlights.

• Kayako invited DesiredPath to present at its live webinar to share the best way a company can Turn Customers into Bigger Customers.  If you missed the event you can watch the recording here.

• On June 19th, Kia presented live How to Keep the Revenue Your Company Worked So Hard to Earn on a webinar hosted by ChurnZero.  Participants learned how to build an intelligent framework that aligns operations to their customers' desire path and discovered the industry-first metrics to measure how effectively they are managing customer journeys.  The full webinar recording can be viewed here.  A recap of the event can be read here.

“Our conversations have changed from focusing on ourselves to focusing on the customer.” Sue Fellows, Workfront

That's it for now.  See you back next month!  Until then, please feel free to say hi to us on Twitter or LinkedIn.  And if there are specific topics you'd like to see on the DesiredPath blog, or if you'd like to contribute content, feel free to send your request to get@thedesiredpath.com.