Who would believe that Amazon’s current #1 Best Seller in Business Statistics is a slim volume, written in 1954 by Darrell Huff, who was not a statistician, but a prolific author who once was the managing editor of Better Homes and Gardens.
Huff wrote many books, such as How to Take a Chance, Score: The Strategy of Taking Tests, How to Figure the Odds on Everything, and The Complete How to Figure It: Using Math in Everyday Life. His expansive authorship also included books on home buying, home workshop projects, working with concrete and masonry, home improvement, and personal finances.
In How to Lie with Statistics, Huff exposes statistical “tricks” that can be used to deceive a reader. Why would Huff’s almost 70-year-old book on statistics remain a bestseller?
J. Michael Steele sums up the success of the book in his paper “Darrell Huff and Fifty Years of How to Lie with Statistics” (2005). He cites four key elements: the title, the illustrations – and illustrator, the style, and the content.
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