*Creative Disruption: 3 Tools Disruptive SMB CEOs Use To Optimize Their Strategy and Lead Their Industry

A lesser known approach (the easier-way), but far more effective and quicker to market, is simply to "blend" existing offerings (products or services) in new ways to create an entirely new offering or category much like a painter mixing and blending colors from a palette. This is referred to as the Innovator's Palette. This easier-way is a low-risk approach to embracing innovation. Think Cirque de Soleil or Amazon.

For example, even though the circus market was in decline for several decades, Cirque de Soleil disrupted the marketplace by simply dropping expensive animal acts while integrating theatric performances to create blue ocean opportunity (see BOSC below). Nothing truly "new" to see here except a unique and differentiated "blend" of existing offerings that delights customers because they perceive it as a new offering.

In the second example, Amazon was able to disrupt the IT industry by simply but creatively "blending" 3 existing technologies (browsers, credit card processing, and hardware virtualization) to create the "cloud computing" category which now dominates the IT industry with a lower cost structure than traditional IT (see BMC below).

Note that in both examples nothing new was created from scratch, rather, a new offering was created by simply combining existing offerings in new and novel ways in much the same way an author would use existing words to create a new novel!

If you think of new "technologies" as new "words", then you can create a new offering (or novel) by creatively "blending" new technologies such as AI, IoT, Blockchain, Quantum Computing, VR, etc. to "pivot" your business model and create blue ocean or new uncontested market space. This approach has tremendous potential to help your business thrive rather than just survive!

To get started, learn the three tools that disruptive SMB CEOs leverage to help stimulate thinking around the easier-way approach to innovation:

1. Blue Ocean Strategy Canvas (BOSC)

2. Business Model Canvas (BMC)

3. Transformation Strategy Canvas (TXSC)

These strategy tools enable SMB CEOs to more easily disrupt their competition and lead their industry than their competitors using the hard-way approach. These three tools accomplish this by creating unique value, improving the customer experience, and modernizing their business - but - with far less risk! (see TXSC below)

So remember, innovation doesn't have to be hard.

Embrace disruption the easier-way!

| Optimize Your Strategy The JSMC Way

Discover why JSMC recommends using blue ocean strategy, business model canvas, and transformation strategy canvas to optimize your business strategy.

1. Create Your Own Space using the Blue Ocean Strategy Canvas

Key Points:

• Create Unique Value: Don't just try to be better than others; offer something different that your customers will love. (See the easier-way above)

• Make a Disruptive Change: Think about what you can do differently from everyone else to stand out and attract customers.

This tool enables disruptive SMB CEOs and their teams to evaluate their strategy side-by-side with their competitors so that they can more readily observe where they need to improve their offerings, where to invest their time & resources, and how to differentiate their business to create uncontested marketspace their competitors will envy.

Speak to a Blue Ocean Strategy Canvas (BOSC) Expert

A Blue Ocean Strategy Canvas Expert helps you ideate, define, and create new marketspace to leap-frog competitors and lead your industry to achieve creative disruption. Click the "Get Started" button below for more information, to watch an explainer video, or to engage with a BOSC expert.

2. Adapt Your Business Using the Business Model Canvas

Key Components:

• What You Offer: What's special about your product or service?

• Who You Serve: Who are your most important customers?

• How You Reach Them: How do you get your product or service to your customers?

• How You Make Money: What are the ways your business earns money?

Disruptive SMB CEOs and their teams use this tool to understand their business model and make sure every part of the enterprise is working well together to improve the customer experience.

Speak to a Business Model Canvas (BMC) Expert

A Business Model Canvas Expert helps you define, restructure, and optimize your value proposition to pivot and adapt in a fast-changing marketplace and drive creative disruption. Click the "Get Started" button below for more information, to watch an explainer video, or to engage with a BMC expert.

3. Derisk Your Business with Transformation Strategy Canvas

Strategic Pillars:

• Culture: Did you know every business culture has hidden modes that hinder change? Analyze core dynamics to identify pitfalls that keep your company vulnerable to disruption. Changing your culture to foster innovation leadership and collaborative culture enables transformation to be successful.

• Approach: Did you know that every innovation process has hidden risks that cause failure? Recognize flawed project life cycle strategies that quickly undermine transformation initiatives. Refine your approach to strategic execution and align operations with long-term goals.

• People: Did you know that every business team has hidden influencers that undermine success? Assess team composition and talent sourcing to ensure role suitability for effective change. Examine roles where skills do not match titles and where responsibilities are too fragmented.

Core Advantages:

• Adaptive Culture: Addressing cultural pitfalls promotes resilience and change-readiness, essential for market adaptability.

• Strategic Clarity: Mitigating strategic risks enhances agility and plan execution, leading to more adaptable organizational strategies.

• Empowered Teams: Ensuring skilled individuals are in appropriate roles aligns efforts with the organization's transformation agenda.

Disruptive organizations, SMB CEOs, and their teams use the Transformation Strategy Canvas to identify and derisk hidden pitfalls in culture, approach, and people, to align with a shared vision for ongoing growth and innovation.

Speak to a Transformation Strategy Canvas (TXSC) Expert

A Transformation Strategy Canvas Expert helps you to predict and mitigate risk in preparation for the journey of optimizing, transforming, and scaling your business to facilitate the creative disruption of your industry. Click the "Get Started" button below for more information, to watch an explainer video, or to engage with a TXSC expert.

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