For me, October in Colorado is a month of vivid color and the start of wind season in Golden. Where I live it can get very windy, so much so that I strap my gas grill to the deck railings over the winter. Otherwise it goes walkabout - no joke. It also means that summer is definitively over and it's time to start planning next year and that's what I'm going to be talking about until the end of the year.
First off, check out my webinar in November that's aiming to help marketers stop feeling like they're on a hamster wheel of reactivity and make some strategic decisions. Then, if you'd like a quick brainstorm together, Crabapple Consults is there for you. And there are also some seasonal tidbits and inspiration.
Enjoy the color of the season!
Webinar alert!
Do these ring true to you?
You’re an in-house marketer or business owner with an ever-growing to-do list.
You head up a team, but you’re so busy delivering, that you’re worried you’re not being strategic about what you’re executing.
You find yourself constantly reacting to events and trying to keep up with the latest marketing trends.
STOP for a minute. What if you could act in a way that feels authentic, rather than jumping on someone else’s bandwagon? And what if you had the blueprints to the plane so that you didn’t have to worry about building it on the fly?
On November 9th, Diane Pauley from Gimme Sweet Words and I will be holding a free one-hour webinar to give you tools so you don’t feel overwhelmed by your to-do list and give you the peace of mind that you’re on the right track – for you.
Client success - Branding, messaging and copywriting
Day One is a marketing agency that works with dentists, supporting them with digital marketing, from strategy to online advertising. We've been working with the founder for the last several months, refreshing the brand. I'm working on a full case study, but in the meantime here's a sneak peak of a new one-page website we wrote and developed the visuals for.
Who doesn't want to have a marketing expert look over their business? That's what Crabapple Consults is for. Me - your one-stop marketing shop - coming in to help you get your business in order so you can start the new year off right!
One $150 Consult will get you one hour with me reviewing your marketing plan and helping you come up with a strategy that will get even more eyes on your business. Let's get planning!
I'm not as big a Halloween fan as many people in this country - I think it's a cultural thing, I just wasn't brought up to care (Bah, humbug, I know). BUT, I really like what Heinz's marketing team has done this year. They've thought about their audience and have identified something their customers are already doing with their product and are leaning into it. Fun times!
If you're looking for some visual design inspiration, or just some pictures to make you happy, you could do worse than following @bigbadindustries on Instagram.
This is our Gili Wolf's feed and it's full of color joy. If you enjoy brightness, this is for you.
This year the leaves are spectacular. It's all anyone is talking about in Colorado. They seem to be lasting longer and are more striking than usual.
Whether that's due to the snow this past spring or the fact that we haven't had a long hard frost yet, it doesn't matter, it's just spectacular to see. I'm enjoying the last glimpses of color before the snow comes.
