Greenwashing is a form of marketing, which is used to influence buyers that a company's products, aims, and policies are environmentally friendly. An example of this is a company that portrays their initiatives as green, but with a bit more digging, things are not necessarily as ethical as they seem.
For instance, our Jute Tote is made in a Certified Fair Trade cooperative in Bangladesh. Jute is considered to be the golden fibre due to its low CO2 footprint and allows for the release of tons (literally) of Oxygen into the air. In fact, 1 hectare of Jute plants consume about 15 tons of CO2 from the atmosphere and release about 11 tons of Oxygen during its 100-day growing season. Now, that is truly green!
However, there are other companies creating very similar tote bags, in much less ideal conditions. Meaning, they are made in a factory under unknown conditions. Also, many of these bags are made of Cotton, which is linked to controversial labour conditions and is causing water pollution, pesticide and chemical runoff contamination and water and energy waste. According to Globus Warwick, one cotton shirt can use up to 2,700 litres of water.
You can be part of the movement against greenwashing by doing your own due diligence and research on the true source of your goods.