Rebranding Blind Spots To Avoid
Rebranding can be a daunting effort; it is a much more comprehensive and consuming endeavor of time, energy and resources than most imagine. Across the multiple corporate rebrandings we lead each year, we come across five consequential blind spots in the process which, if not properly navigated, can create self-inflicted scars that challenge the success of the effort. Our latest story in Forbes sheds some light on how to effectively navigate through them.
Read the full story here.