Rebranding Blind Spots

A Look At Rebranding News and Learnings

 
Rebranding Blind Spots To Avoid
Rebranding can be a daunting effort; it is a much more comprehensive and consuming endeavor of time, energy and resources than most imagine. Across the multiple corporate rebrandings we lead each year, we come across five consequential blind spots in the process which, if not properly navigated, can create self-inflicted scars that challenge the success of the effort. Our latest story in Forbes sheds some light on how to effectively navigate through them.
 
Read the full story here. 
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Mississippi University for Women halts its public effort to rebrand as it becomes clear it doesn't have the necessary leadership buy in. Read more here. 

A recent CNN story, dives  into why a year plus after Twitter rebranded to X, consumers are still calling it Twitter. Watch here.  

2024 Branding Trends on the SmartBranding Podcast
 
Jim Heininger joins such industry icons as David Aaker, Mark Gunnion and Chad Sowash for SmartBranding’s podcast on branding and rebranding trends in 2024. Take a listen or read the transcript  here.

How will your customers experience your brand differently once you've rebranded? That's where new on-brand behaviors come to play.
 
For most organizations, especially B2B companies whose service is their hallmark, that customer experience comes to life in the interaction with your employees. If you launch a new brand that conveys an exciting new promise for the organization and don't deliver, your efforts have gone to waste. Employees must be educated and trained on how the new brand impacts their role in the company and commit to delivering that new experience.
 
Read all the findings of our study among rebranded organizations here.

Read our story on how to get and keep leadership engaged in rebranding to ensure its success here.

Download our agency Fact Sheet here. 
Book a rebranding discussion with us here. 
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