Publishers pulling the new targeting train |
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FINNISH PUBLISHER GIVE ADVERTISERS A LEG UP Finland's leading commercial TV broadcasting company MTV Oy choose our owner Global Data Resources as the new addition to trusted data providers. GDR is chosen for its privacy-safe geo-targeting data built on statistics and probability calculation based on zip code. With the cooperation, MTV's advertisers are offered many new cookie-free targeting opportunities from GDR's massive pool of privacy-safe geo-segmentation data. Read the full message in our blog |
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NEW TARGETING OPTIONS “At MTV Oy we are constantly developing our data capabilities and we are happy that we can offer new targeting options for our advertisers. Our collaboration with GDR and IDFree.com has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future." - Carla Miettinen Digital Product Manager, MTV Oy |
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Partners parade the power of advertising knowhow |
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BETTER TARGETING THROUGH MARKET RESEARCH DATA How can customer-specific target groups be activated efficiently and successfully? Kantar Media most certainly has the answers: Based on the extensive market media study TGI, Kantar and GDR have jointly formed a number of target groups that can now be booked programmatically. Whether you are a marketer, publisher, or agency, Kantar is where you get trusted, industry-recognized data to create or enrich your own audience segments. And activating your audiences directly from Kantar TGI to chosen channels is done from an account on IDFree.com - in the time it takes you to have a coffee! |
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EXPANDING PROGRAMMATIC BUYING IN EUROPE RTL AdAlliance (including our partner smartclip) is now partnering with another of our partners, the adtech specialist The Trade Desk, to expand the programmatic buying structure for TV ads across Europe. RTL AdAlliance shares that advertisers can now reach over 30M unique households on major European TV channels from RTL AdAlliance’s addressable TV inventory. Read more in the news media Digital TV Europe. Download smartclip's in-depth analysis of video content consumption behaviors in today's European households: The New Life of the Living Room. . |
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SLOW SUMMER DAYS, WE LIKE! . We are convinced you also look forward to pausing the work email. Rest assured that our support team is alert and available if you/your clients run campaigns in July. Want to start off with new helpful targeting skills after the holiday? Then please book your intro spot in August and let us wish you a lovely summertime out of the office! |
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SNAPCHAT TELL ON GEN Z How can you effectively market to a consumer generation with $853 billion in global spending power? Snapchat knows. As they say "it's not what you sell but how you sell it" to the influential digital natives born in 1997 and later. The most diverse generation in history is only expanding their purchasing power as they grow up. Ping us anytime for a talk about how you can activate your audiences to Snapchat and other social media platforms. . |
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You can have/have access to privacy-safe targeting with a company account.
With IDFree GO! you can now activate Kantar TGI audiences on multiple channels in minutes - not days or weeks! |
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Please log in to stay/become familiar with IDFree practices if you build audiences yourself. You have unlimited access to test reach-precision combinations. Go ahead and play around with all the categories.
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ABOUT IDFREE.COM idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences. |
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Activate the one and the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, The Trade Desk, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video, Mobile, and DOOH. |
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