About IDFree

This expansion is a milestone for us and also a game-changer for brands and advertisers across Europe, offering them unprecedented reach and precision in their campaigns.
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Why is this exciting?

Because it means reaching over 425 million Europeans with ease, precision, and, most importantly, with a steadfast commitment to respecting their privacy.

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Privacy Pioneers

Our mission has always been to empower brands while safeguarding user privacy. With this expansion, advertisers can effortlessly activate data-driven campaigns across borders without compromising on data ethics.

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Imagine crafting campaigns that transcend geographical boundaries, connecting with diverse audiences from Germany to Spain, and Poland to the UK, all with a few clicks!

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Make a Splash This Summer with Precision Advertising

Summer is on the horizon, and it's time for your marketing strategy to heat up!

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Reach your ideal customers with laser precision using NDR's 16 custom summer audiences.

Nordic Reach

The audiences are ready for immediate omnichannel activation in:

• Specific countries (one or more)

• Across all four Nordic countries 

   

New White Paper: Unleash the Power of Geo-targeted Advertising

Out Now!

Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising.

The insightful white paper delves into the world of geodata - information tied to specific locations. From LL-coordinates to postal codes and regional areas, geodata unlocks valuable insights.

The Power of Place

Geodata bridges the gap between online interactions and the real world, giving context to online activity. This empowers you to reach the right audiences with pinpoint accuracy.

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The American Privacy Rights Act (APRA): What You Need to Know
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The proposed American Privacy Rights Act (APRA) aims to reshape how companies handle personal data.

What's in the APRA?

• Consumer Control: The APRA empowers control over personal data.

• Targeted Advertising Opt-Out: The APRA could allow opt-out of targeted advertising, potentially impacting tech giants like Google, Meta, and TikTok.

• National Data Standards: The APRA proposes a national baseline for data collection, use, and transfer, creating consistency across the internet.

• Data Minimization: Companies would be limited to collecting only the data necessary for specific products or services.

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