The challenges of 2020 & 2021
The saying "the only constant is change" is certainly proving to be true in the last 18 months and also for the tourism industry. Jumping in and out of bookings, cancellations, staffing shortfalls, border restrictions, and much more. The good news to this is we are all in the same boat and we are not alone.
Whilst dealing with our day-to-day it is important to also focus on the future, as we all know that when we get a handle on this epidemic that traveling in Australia will be in demand once again.
With projects like Sturts Steps, we can see the future is bright for Outback NSW, and the project will not only increase visitation as we indicated it would, but also increase expenditure and add to the economy through the collaborative efforts of the region.
There are some ways the industry need to help. So with your focus on the future, put some time aside to look into these suggestions below;
ATDW
The Australian Tourism Data Warehouse is the most important database of tourism products to get your business or activity known to potential travelers. It is important you keep your listing up to date as if it expires it drops off websites and you may not even know if you are no longer being promoted on some key websites like www.visitnsw.com - so renew your listing today www.getconnected.com.au
WEBSITE ADDITIONS
To complement the service and facilities you offer tourists to the region, ensure you are now adding the extra benefit of coming to the region by seeing Sturts Steps. The more information you can provide your potential visitors the more likely they will come and we can provide imagery, logos, maps, and text to help you. Receive your Marketing Tool kit from the project team today.
GRANTS
There are a lot of grants out there right now, and as we all know grants take time to apply for, project manage, and acquit, however by linking to existing projects and collaborating with partners, there are regional opportunities as well as business ones to be had. Feel free to touch base with the project team if you are not sure where to start.
