3 minMarketing strategy Five (mostly free) AI tools I love to use for marketingHere are five (mostly free) AI tools I enjoy using for marketing tasks.
5 minMarketing strategyThree ways to use generative AI in marketingI am having a lot of fun playing with Chat GPT. Below are some ways that businesses can use to help them with their marketing.
3 minMarketing strategyAI - marketing tool or game-changer? (Spoiler - it's both)Yes, I’m going to weigh in on the topic of the moment – AI. Here are 5 ways that I think it will change the game in marketing.
4 minMarketing strategyCustomer Journey Part 3: Customer RetentionIn this customer journey blog we’re going to be moving into the commonly neglected part of the customer journey – customer retention!
5 minMarketing strategyCustomer Journey Part 2: Customer acquisitionThis blog will cover just the initial stages of the customer journey – the bit that the sales team is most interested in!
1 minMarketing strategyCrabapple Communiqués - February 2023 NewsletterFebruary - the month of the doers. With only 28 days at our disposal, it focuses the mind on what can actually get done!
4 minMarketing strategyWhy the customer journey is the key to getting inside your customers’ heads (Part 1)Top tip - thinking about the customer journey is the ultimate hack to working out what the right marketing tactics are for you.
2 minMarketing strategyWhy consistency is keyMarketing is all about consistency. It’s about showing up and keeping on showing up.
1 minMarketing strategyCrabapple Communiqués - October 2022 NewsletterIt's the end of October, how did that happen? Spoiler alert - my October newsletter is NOT Halloween-themed. It IS apple-themed though.