This month's issue:

• Huế Professional Chef Challenge with U.S. Chicken

• U.S. Food & Beverage Showcase in Vietnam

• Stars Chef Ninh Thuan with U.S. Chicken - Season 2

• Cold chain seminar in the Philippines

• U.S. powdered eggs pastry masterclass at SHATEC

• U.S. Food Showcase in Cambodia

• USAPEEC exhibiting in CAMFOOD + CAMHOTEL

• Completion of Singapore's fourth egg farm in jeopardy

• Singapore contemplates importing eggs and meat from Vietnam

• First cage-free district in Indonesia

• Malaysia helps Vietnam with access to halal market

• Thai organic chicken producer broadens retail reach

• Food Moments listed on the Stock Exchange of Thailand

• Myanmar provides low-interest loans to livestock farmers

• Foodservice news in the region

Fifteen professional chef teams from hotels, resorts, and restaurants in Huế, Vietnam, and the central region gathered on July 10 to showcase their skills at the Indochine Palace Huế. The morning began with a masterclass on safe poultry handling by Chef Norbert Ehrbar, followed by a series of captivating recipe demonstrations. In the afternoon, the heat intensified as the chefs faced off in a high-stakes cooking contest. Armed with U.S. chicken, each team had 75 minutes to create two stunning dishes: a regional specialty and a main course.

On July 12, USAPEEC participated in the U.S. Food & Beverage Showcase, organized by FAS, the U.S. Embassy, at Furama Resort Danang. The event drew 250 attendees, including F&B importers, distributors, retailers, hotel and restaurant managers, chefs, and media representatives from the central region of Vietnam. Guests had the opportunity to experience the high quality of U.S. chicken products through samples prepared by our consultant chef.

The culinary scene in the Ninh Tuan province, Vietnam, was lit ablaze on July 26 when 14 talented chef teams from hotels, resorts, and restaurants in the region competed to see who could craft the best U.S. chicken dishes. The event, at Hoan My Resort Ninh Chu, sparked off with a masterclass on poultry safety by Chef Doan Van Tuan, followed by a series of inspiring recipe demonstrations before the intense 75-minute cook-off took center stage. Each team had 75 minutes to prepare two dishes using U.S. chicken: one dish using ingredients of their own choice and another using ingredients from a mystery box.

In June, the USA Poultry and Egg Export Council, supported by the Missouri Soybean Merchandising Council, hosted a seminar on maintaining the proper cold chain for importers handling U.S. poultry products at Belcris Foods warehouse in Cebu City. The event attracted 26 attendees. Mr. Rommel Gerodias, a Certified ServSafe instructor, led the seminar, emphasizing the critical importance of temperature control throughout the food supply chain. His focus was on best practices for warehouse management and the practical implementation of these protocols. Participants appreciated the updated information and planned to apply their newfound knowledge in their respective roles, underscoring the seminar's practical relevance and value.

Chef Johnathan Chew, winner of MasterChef Singapore Season 3, conducted a pastry masterclass for 26 eager culinary students at SHATEC on August 19. The class covered the quality characteristics and versatility of U.S. eggs and U.S. powdered eggs, and recipe demonstrations using U.S. powdered eggs, which students had the opportunity to sample.

Chef Johnathan Chew, winner of MasterChef Singapore Season 3, conducted a pastry masterclass for 26 eager culinary students at SHATEC on August 19. The class covered the quality characteristics and versatility of U.S. eggs and U.S. powdered eggs, and recipe demonstrations using U.S. powdered eggs, which students had the opportunity to sample.

USAPEEC will exhibit in CAMFOOD + CAMHOTEL, Cambodia’s top international F&B show in November, and sponsor the upcoming Cambodia Culinary Championship happening within the show. We were featured across 12 news platforms:

Visit our booth to discover the quality characteristics and versatility of U.S. poultry by watching the live cooking demonstrations of U.S. poultry dishes, sampling said dishes, interacting with frozen U.S. poultry products, and discussing with our trained representatives.

ISE Foods Holdings, the company that owns the farm, slated to be operational by 2024, and has already delayed its opening several times, may be re-evaluating the farm's viability against a background of unexpected rising costs and challenges linked to its biosecurity measures in light of increased disease incidents in the region. The company is currently discussing with the SFA for more funding support and greater land allocation to support the additional biosecurity measures. 

The massive US$76.5 million farm is expected to produce 360 million eggs annually. Combined with the three existing egg farms, it will be able to supply up to 50% of Singapore's egg consumption. Currently, the existing farms account for 31.9% of egg consumption in Singapore.

During the deputy director of the Singapore Food Agency, Abdul Jalil Kader’s, visit to Ba Huan JSC, Vietnam's leading producer of pasteurized eggs and poultry meat, Kader remarked that Singapore is contemplating importing fresh eggs and meat from Vietnam to meet the country's huge demand. Support from state agencies, especially in managing and assessing the quality of products, is needed to accelerate the importation

The Prawirotaman-Tirtodipuran district in Yogyakarta has recently been declared the first cage-free district in Indonesia. Of the 83 companies that have committed to sourcing only cage-free eggs in the country, 18 are in Yogyakarta.

A major highlight of July's Vietnam-Malaysia Joint Trade Committee was the focus on a halal industry collaboration between Vietnam and Malaysia. A memorandum of cooperation between Malaysia’s Halal Development Corporation and Vietnam is in the works while Vietnam has also agreed to establish an agency dedicated to Halal matters. This collaboration could enable products from Vietnam to access nearly two billion Muslims worldwide.

Tan-Khun Organic Farm, an organic chicken producer, has installed freezers in 12 supermarkets to sell its chilled and processed chicken items and enhance brand visibility among consumers. The company plans to broaden to 20 supermarkets by year-end. From Tan-Khun's online shop, a 400 g pack of organic chicken thigh costs US$4.51 and a 400 g pack of organic chicken drumsticks costs US$4.36.

Food Moments, a Thai holding company specializing in processing fresh, chilled, and frozen chicken products for both domestic and international markets, has recently made its debut on the Stock Exchange of Thailand with a market capitalization of US$148.3 million. The company plans to allocate these funds to improving the production capacity of its facilities.

Starting in August, poultry farmers can apply for a two-year loan at a 2% annual interest rate from Myanmar’s Livestock Breeding and Veterinary Department, which has set aside a loan pool of US$3.69 million.

Disclaimer: All opinions and views expressed in the articles published in the newsletter are those of the individual journalists and do not necessarily reflect those of the publisher, the newsletter's sponsors or USA Poultry & Egg Export Council.

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