IDFREE INSIDER

Newsletter

 

December 2022

WE WISH YOU AND YOURS A COZY

HOLIDAY SEASON

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If you are on the “Dear Santa…I can explain” list, we sympathize

but still wish you a wonderful holiday season with your loved ones!

 

In fact, we jump(er) at the chance to give you a warm Thank You for our great collaboration! whether it has been since last Christmas or just recently.

 

Have yourself a Merry little Christmas 🎄

We might be outside skiing or inside by the fireplace but we will always get back to you asap!

WEBINAR PRESENTATION 2.0

 

The Kantar-NDR presentation at the webinar about New Unified Nordic Taxonomy (NUNT) and Instant Activation directly from TGI has gotten even better after a proper edit.

 

Please download the presentation 2.0 if you want to see all slides in full.

CONSIDERING CAMPAIGN AI?

 

Global Data Resources (owner and developer of IDFree.com) posted an interesting AI poll on their LinkedIn profile.

 

Please take them up on the offer to share your opinion about using Artificial Intelligence in e.g predictive analytics of your campaign performance.

COMMENTS FROM CDO CORNER

 

"As with most automation, we should use AI to make ourselves better at what we already do. Meaning; Without compromising the profes-sionalism of content or creatives. They are both as vital to understanding and communicating an efficient ad campaign as the right and respectful audience data is."

 

- Ulrik Larsen, CDO, IDFree.com

ulrik.larsen@idfree.com

BENEFICIAL LOCAL TARGETING

 

“Privacy and targeting are often seen as opposites, but that is not necessarily the case. We do not need to know each and every site a user visits in order to efficiently target specific user groups. Local targeting enables advertisers to effectively capture audiences based on their chosen social sphere.”

 

- Thomas Servatius, Co-CEO and Managing Director Platform & Technology at smartclip Europe said in a press release about our collaboration earlier this year.

YOU & IDFREE.COM

 

You can have/have access to privacy-safe targeting with a company account.

 With IDFree GO! you can now activate your audiences on multiple marketing channels in minutes - not days or weeks!

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Please log in to stay/become familiar with IDFree practices. You have unlimited access to tweaking reach-precision combinations. So go ahead and play around with all the data categories.

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Do you need to re-activate your company account? Please reach out to us.

INDUSTRY NEWS
 

Microsoft to roll out "data boundary" for EU-customers

 

Apple is reportedly preparing to allow third-party app stores on the iPhone

 

The 5 strategic sparks used by the world's best advertisers

DATA PARTNERS

 

Data transparency, data ethics, data privacy are keywords to us and our

quality data partners:

Kantar

Nordic Data Resources

TransUnion

 

Reach our Partnerships Director

GET INTRODUCED

 

We offer you a short introduction to IDFree.com as a tool and solution.

The link opens a calendar

where you can request a day & time for a single or group web intro.

 

Book IDFree.com Demo Here

ABOUT IDFREE.COM

 

idfree.com is an open platform that accepts privacy-safe CRM data as well as enables users to combine more than 300 consumer variables into unique audiences.

Activate the same audience to currently these channels: Adform, BidTheatre, Xandr, Google Ads, DV360, The Trade Desk, smartclip, Facebook, Instagram, Snapchat, Outdoor, Display, Video,
Mobile, and DOOH.

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