Hey fellow marketer,
When we ride the entrepreneurial journey, new ideas are like morning coffee - they keep us energised!
But, let's admit it – not all those glittering brainwaves turn into gold.
Herein lies our challenge and opportunity.
Let's delve into this fascination with making ideas work!
Not every idea is created equal.
Just like a shiny pebble on the beach may look precious but might just be an ordinary stone.
Remember, your time and energy are priceless!
ALWAYS take a moment to validate your idea! Ask yourself:
Are you solving an actual problem?
Is there a market for it?
Getting answers now can save headaches later.
Have you ever had a great idea while waiting in line at the supermarket? Why not jot them down in an 'Idea Book'? Let it mingle with other inspiring thoughts. You never know when one might spark a big business opportunity!
Thinking an old friend who'd get a 'million-pound' idea every week. First came the Uber for Dogs (yep!) and then drone-delivered donuts!
Gave us plenty of laughs at Friday pints. But when he invested time in finding which ideas had ‘legs’, Voilà! He found his gem - a local doggy daycare business, now rightly successful.
So let’s whip that entrepreneurial spirit into taking action: sift those grain-size ideas from your sand dunes of inspiration and find that pearl!
They say one great mind is good — two makes brilliance; why not bounce off your ideas with fellow entrepreneurs? Or even marketing nerds like me? (email me your idea) And if they spark joy - well, you're onto something.
Grab life by the idea-balls,
Jack Willoughby
jackpwilloughby.com
