Dear customer

 

Exclusive! The world's first Organic Baobab Fruit Purée

 

We are pleased to announce the launch of our new Baobab Fruit Purée. Be the first to receive a sample and start formulating with it!

 

We love the fact that the Baobab fruit naturally comes as a raw powder, without needing to be processed or modified. But there are times when a formulation calls for a liquid ingredient and we’ve had many customers ask if we could supply Baobab in this format. The good news is we now have a solution. Introducing our new Baobab Fruit Purée.

 

Made from 100% pure Organic Baobab Fruit Powder, our Baobab Fruit Purée is an extremely versatile ingredient which can be used in a wide variety of product applications. Produced in partnership with leading UK botanical extract manufacturer Blue Sky Botanics, it has one of the highest dietary fiber contents of any fruit purée on the market. Packed with vitamin C, potassium and calcium, it has a sharp tangy citrus taste with a hint of grapefruit and caramel.

 

Baobab Fruit Purée is Organically-certified, and is also available as a premium FairWild-certified product, reflecting both the ecological sustainability of the sourcing practices and the fair trade pricing and transparent business relationships with rural fruit harvesters in southern Africa.

 

Known as Africa’s Superfruit, Baobab Fruit has become increasingly popular for its excellent nutritonal and functional properties. Ready-to-use and easily blended with other ingredients, Baobab Fruit Purée is perfect for food and beverage brands looking to add Baobab fiber, nutrients, taste, texture and mouthfeel to their products.

 

Baobab Fruit Purée is available for immediate orders and we offer discounts for bulk volumes. Also showcasing at the upcoming SupplySide West food ingredients tradeshow in Las Vegas.

Product highlights:

  • Several times more total dietary fiber than other fruit purées
  • Adds nutrient value and mouthfeel to your products
  • High in fruit pectin
  • No added sugar or preservatives
  • Made with 100% Baobab Fruit
  • Pasteurized and aseptically packed

 

Certifications and Memberships:

  • Produced in a BRCGS food safety facility
  • Soil Association Organic certified
  • FairWild Foundation certified
  • Member of the Union For Ethical Biotrade

Applications:

  • Bakery
  • Beverages, juices, smoothies and cocktails
  • Baby and toddler foods
  • Breakfast cereals and smoothie bowls
  • Confections and chocolates
  • Desserts and toppings
  • Dressings, sauces and condiments
  • Healthy snacking and nutrition bars
  • Ice creams, sorbets and gelatos
  • Preserves, jams and compotes
  • Sports nutrition and gels
  • Yoghurts

Specifications

 

  • Ingredients: Baobab Fruit (Adansonia digitata)
  • Taste: Sharp, tangy citrus with a hint of grapefruit and caramel, moderate acidity
  • Colour: Caramel brown
  • pH: 3.3-3.9
  • Brix: 13-15 °
  • Shelf Life: 6 months ambient, 12 months chilled, 18 months frozen
  • Packaging: 20 kg aseptic triple walled foil bags housed in protective boxes

 

 

More prebiotic dietary fiber than other fruit purées

 

Consumers and product developers are increasingly aware of dietary fiber’s multiple health benefits particularly with the gut microbiome, but most fruit purées fall short in their ability to deliver on fiber content. Our Baobab Fruit Purée contains over 13g/100g of total dietary fiber, several times more than other fruit purées.

 

Research conducted by Doehler and the Center of Microbial Ecology and Technology at Ghent University in Belgium found that Baobab Fruit fiber's prebiotic effect on probiotic gut bacteria is as powerful as the ‘gold standard’ prebiotic inulin, but at half the dose. This is supported by multiple studies into the Hadza, a hunter-gatherer tribe in Tanzania who consume large amounts of Baobab Fruit throughout the year, which have found that they have one of the most diverse gut microbiomes on the planet. Researchers have suggested that this is due to the high soluble fiber content in their diet.

Production overview

 

Our Baobab Fruit Purée is made from Baobab Fruit sourced from Zimbabwe where Baobab trees grow in abundance throughout the entire country. These trees are sustainably wild-harvested by over 5000 registered collectors from local rural communities. The Zimbabwean harvesting season falls between May and September when the Baobab Fruit pods are in peak condition. This ensures our Baobab Fruit Purée is produced using the most nutrient-dense and consistent fruits. Manufactured in the UK by Blue Sky Botanics on their brand new asceptic production line, the purée is pasteurized and immediately packaged to preserve the nutrients and ensure a long shelf life.

FairWild certification

 

Consumers are increasingly demanding proof of sustainability, traceability and ethical sourcing. This is where FairWild Certification comes in. For the past 10 years, FairWild has been the global certification for fair trading standards in wild-harvested crops. The FairWild logo provides an absolute guarantee to consumers that a product is both sustainably and ethically produced.

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Some Zimbabwean Baobab harvesters in fine voice!

Get in touch! We are available to answer your questions, send you a sample, technical data sheet and pricing. For our US and Canadian customers, we will be showcasing Baobab Fruit Purée is at the upcoming SupplySide West food ingredients tradeshow in Las Vegas. We look forward to working with you.

 

Kind regards

Henry Johnson

Director

Tel: +44 7921 137595

Baobab Exports Ltd

Web: baobabexports.com

Gus Le Breton

African Plant Hunter

Tel: +263 7722 11231

Baobab Exports Ltd

Web: baobabexports.com

Web: africanplanthunter.com

About Baobab Exports

 

Baobab Exports Ltd is the sales and marketing arm of EcoProducts B’Ayoba, the world's leading Baobab operation. A partnership between two leading Baobab Fruit producers, EcoProducts B’Ayoba is Africa's only FairWild, Organic and FSSC 22000 Version 5 certified Baobab operation. We have impeccable social-impact credentials, working directly with over 5,000 registered rural African harvesters. Our supply chains are fully traceable and sustainable, with environmental and training programs in place to protect the Baobab tree populations. As a result, we are a member of the Union for Ethical Biotrade. We are also founders of the African Baobab Alliance, a non-profit organisation dedicated to growing the positive social and environmental impact of the Baobab industry.

A quick note about our newsletters
 

If you are new to our newsletters, our mission is to educate the food and beverage industry about Baobab. Every few weeks we release an article focused on a different attribute of Baobab to help expand your knowledge. Our past newsletters have generated a lot of interest and feedback. Just in case you missed any of them, here they are again:

 

  1. Introductory Guide to Baobab
  2. Functional Uses and Applications of Baobab in Food & Beverages
  3. Baobab and Immune Protection in relation to COVID 19
  4. Baobab, Responsible Sourcing and Social Impacts
  5. Baobab Product Development Guide
  6. Baobab as a Glycemic Response Moderator
  7. Traditional Food and Medicinal Uses of Baobab in Africa
  8. Meet a Baobab harvester on International Women's Day
  9. Baobab and Sports Nutrition
  10. US market update (Aug 2021)
  11. Baobab & Healthy Ice Cream Production